Planning For a Future Sale with Michael Kerr

Thinking about selling your business? Wondering if it is truly ready for the market?
In this episode of Olive Insights, Sarah Petty talks with Michael Kerr, founder of Kerr Capital, about what makes a business “sellable” and how to maximise its value before going to market. They cover the key factors buyers look for, the steps to prepare for a sale, and how to reduce risk for potential buyers.

Michael shares the importance of removing the business owner from day-to-day dependency, building a strong team, understanding your numbers, and identifying the right type of buyer. They also discuss practical tips for owners who are still a few years away from selling but want to position their business for the best outcome.

In this episode, Michael shares:

• The key factors that make a business attractive to buyers
• Why removing owner dependency increases value
• How to identify your most likely buyers
• The top value drivers that can boost sale price
• The role of industry trends in sellability
• Steps involved in preparing a business for sale
• Why understanding your numbers and your story is critical
• The importance of starting early and getting expert advice

Guest bio:
Michael Kerr is founder of Kerr Capital, and advises and mentors small business owners across Australia on understanding how to increase the value and sellability of their business. Since 2002 he has spoken to thousands of business owners and worked on well over 700 engagements. He has deep experience in helping owners increase business value, develop exit plans and sale strategies. Michael has been a Director of the Bonsai Social Firm, a Mentor for Social Ventures Australia and currently hosts the Owner To Owner podcast, sharing the real world stories and advice from Australian small business owners.

Where to find Michael:
Website: Kerr Capital
LinkedIn: Michael Kerr

About Olive Business Partners
Olive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.

Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.

Find out more about Olive Business Partners:
Website: Olive Business Partners
Instagram: @olivebusinesspartners
LinkedIn: Olive Business Partners

Got a question or topic idea?
Submit it here → Podcast Question Form

Interested in being a guest on the Olive podcast?
Let us know → Podcast Guest EOI Form