The HJR Podcast15 Nov 2025

How Military Mindset Wins in Business - Feat. Jarred Taylor

Jarred Taylor breaks down the origins of Black Rifle Coffee, from the spark he and Evan Hafer followed to build a veteran-led brand to the moment they decided to take the company public. He shares why college never made sense to him, the mentor who shaped his business mindset, and how podcasting became one of their most powerful tools for connecting with customers. Jarred also opens up about veteran reintegration and the practical steps he believes make the transition smoother for anyone leaving service.

Welcome to the official HJR Podcast!

Hosted by Harrison Rogers, The HJR Podcast brings you candid conversations with some of the biggest names in fighting, sports, and business! Featuring interviews with some of the biggest names in MMA like Quinton "Rampage" Jackson, Frank Mir, Henry Cejudo, Benson Henderson, Mark Kerr, Tito Ortiz, and more!

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00:00 Intro

00:27 What inspired Black Rifle Coffee?

00:59 Going public with Black Rifle Coffee

04:13 Is college a scam?

05:49 Jarred's greatest mentor in business

08:36 Connecting through podcasting

10:34 Advice for veterans re-integrating

#JarredTaylor #BlackRifleCoffeeCompany #HJRPodcast

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