Something You Should Know17 Nov 2025

The Psychology of Brand Loyalty & The Strange History of Everyday Words

Ever stepped into an elevator and wondered, what if the cable snapped? It’s a surprisingly common fear — but is it justified? I’ll reveal the truth about elevator safety, how often accidents really happen, and exactly what to do if the unthinkable occurred. https://www.businessinsider.com/survive-elevator-crash-fall-2015-9 Why do so many people swear by Apple, Starbucks, or Amazon? What makes certain brands almost irresistible? Behavioral science has the answer. My guest Michael Aaron Flicker — entrepreneur, founder of the Consumer Behavior Lab, and author of Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands (https://amzn.to/4oepxEB) and he explains how brilliant companies use psychology and design to tap into your subconscious desires and shape your buying habits. The English language is full of stories hiding in plain sight. Did you know there are about 20 ways to pronounce the word water? Or that the word silhouette comes from the name of a despised French bureaucrat? Journalist Martha Barnette, co-host of the popular radio show A Way with Words (https://waywordradio.org/) and author of Friends with Words: Adventures in Languageland (https://amzn.to/3WBqeM5), joins me to uncover the delightful, bizarre, and surprising history behind the words we use every day. Next time you notice your grocery store has rearranged everything, that’s no accident. Supermarkets often shift products on purpose to keep you wandering longer — and spending more. I’ll explain the subtle psychological tricks retailers use and how you can outsmart them. https://www.businessthink.unsw.edu.au/articles/supermarket-tricks-cost-of-living PLEASE SUPPORT OUR SPONSORS! INDEED: Get a $75 sponsored job credit to get your jobs more visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/SOMETHING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now! QUINCE: Give and get timeless holiday staples that last this season with Quince. Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! DELL: It’s time for Black Friday at Dell Technologies. Save big on PCs like the Dell 16 Plus featuring Intel® Core™ Ultra processors. Shop now at: ⁠⁠ https://Dell.com/deals ⁠⁠ NOTION: ⁠⁠⁠⁠Notion brings all your notes, docs, and projects into one connected space that just works . It's seamless, flexible, powerful, and actually fun to use! Try Notion, now with Notion Agent, at: ⁠⁠https://notion.com/something⁠⁠ PLANET VISIONARIES: In partnership with Rolex’s Perpetual Planet Initiative, this… is Planet Visionaries. Listen or watch on Apple, Spotify, YouTube, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

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