Conversation at the Core, Email, AI and the Future of Trade with Bill Dobie

In this episode, Nick Chubb and Raal Harris are joined by Bill Dobie, Founder and CEO of Sedna, to discuss the changing shape of maritime software and the forces driving consolidation across the industry. Bill shares his journey from building solutions to streamline shipping communications to leading one of the sector’s most recognisable digital platforms.

The conversation dives into the challenges and opportunities of digital workflows, exploring how tools like Sedna transform communication, collaboration, and decision-making for shipping companies. Bill reflects on lessons from scaling a technology business in a conservative industry, the importance of user-centred design, and why integration remains one of the hardest problems to solve.

They also examine industry consolidation, from private equity investments to M&A strategies and debate whether bigger platforms can deliver more value, or risk becoming too complex for end users. Bill stresses the need for maritime tech companies to stay focused on solving real problems rather than chasing trends, and highlights why AI and automation will be foundational in the next wave of shipping software.

Finally, Nick, Raal, and Bill consider the future of maritime software, discussing the cultural and organisational shifts needed for adoption, the role of patient capital, and what long-term success looks like in a cyclical and fragmented market.

Episode Partner

Staying compliant in today’s maritime industry is harder than ever. CII, EU ETS, FuelEU; the list keeps growing. That’s where OrbitMI comes in. Their Orbit Reporter solution automates regulatory reporting, ensures data accuracy, and keeps you ahead of the curve. No more errors, no more stress, just connected compliance. Recognised as one of the 150 Most Innovative Companies in Maritime for four years running, OrbitMI is trusted by shipowners worldwide.

Ready to turn compliance into a competitive advantage? Visit https://www.orbitmi.com/connected-maritime-era and get started today.