45.Trends | How Brands Are Embracing the Running Boom
OFFBounds Retail19 Nov 2024

45.Trends | How Brands Are Embracing the Running Boom

Have you noticed more people hitting the pavement? You’re not imagining it. Running has surged into a global phenomenon post-pandemic, transforming marathons and run clubs into cultural moments and vibrant communities. From record-breaking numbers at the NYC Marathon to cosmetics giant Maybelline becoming the event’s first cosmetic partner, running is more than a sport—it’s a lifestyle that is reshaping the world as we know it.

In this episode, Paula Macaggi explores how the running trend reshapes industries beyond sportswear. With insights from experts Renee Hartmann and Marcel Melzig, discover how brands like On, Hoka, and Bandit capture consumer attention with community-focused strategies, innovative partnerships, and a unique blend of fashion and function.

Learn why running is becoming the new "place to be," how brands leverage this movement to engage with health-conscious and community-seeking consumers, and how this trend influences B2B networking events. Whether you’re a runner, a brand strategist, or just curious about the next big cultural wave, this episode is packed with insights you can’t miss.


----
Sponsored by VTEX

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(130)

124. Scanteak's CEO, Jamie Lim: "AI should be part of the process, not the purpose."

124. Scanteak's CEO, Jamie Lim: "AI should be part of the process, not the purpose."

Artificial intelligence is transforming retail, but Jamie Lim believes most companies are starting in the wrong place. As the second-generation CEO of Scanteak, a retail group with more than 10 brands...

7 Juli 24min

123. 7-Eleven Singapore's Managing Director, Anushree Khosla: "We don't just want to be a convenience store. We want to be a place of discovery."

123. 7-Eleven Singapore's Managing Director, Anushree Khosla: "We don't just want to be a convenience store. We want to be a place of discovery."

Convenience retail is evolving beyond speed and accessibility. In this episode of OFFBounds, Paula Macaggi sits down with Anushree Khosla, Managing Director of 7-Eleven Singapore, to explore how one o...

6 Juli 30min

122. Warehouse Group's Head of Strategy and Media: "The future of retail media is audience-first, not retailer-first."

122. Warehouse Group's Head of Strategy and Media: "The future of retail media is audience-first, not retailer-first."

Recorded at NRF APAC in Singapore, Paula Macaggi sits down with Alex Lawson, Head of Strategy & Media at The Warehouse Group, one of the largest retailers in New Zealand, operating more than 160 store...

23 Juni 29min

121. OnTheList's CEO, Delphine Dultzin: "Even with AI, you can never predict 100% what customers will want."

121. OnTheList's CEO, Delphine Dultzin: "Even with AI, you can never predict 100% what customers will want."

In this episode of OFFBounds, Paula Macaggi goes to Singapore for NRF APAC 2026 and sits down with Delphine Dultzin, CEO and Co-Founder of OnTheList, to explore a retail challenge that rarely gets dis...

16 Juni 26min

120. Larroudé's CEO, Ricardo Larroudé: "The best person to program the company they have a vision for is the CEO."

120. Larroudé's CEO, Ricardo Larroudé: "The best person to program the company they have a vision for is the CEO."

This episode was brought to you by RayonRetail design teams use Rayon to create store layouts, documentation, standards, and presentations in one collaborative platform. By combining design tools and ...

9 Juni 46min

119. Brandon Rael's Insights on Agentic Commerce

119. Brandon Rael's Insights on Agentic Commerce

When ChatGPT launched, most retailers focused on chatbots and customer service. Today, the conversation is much bigger. AI agents are beginning to influence how consumers discover products, compare op...

2 Juni 37min

118. Retail Trends 2026

118. Retail Trends 2026

Retail is entering a new era where technology is becoming invisible and human connection is becoming more valuable than ever. In this solo episode of OFFBounds, Paula Macaggi breaks down five major tr...

27 Maj 20min

117. We Turned OFFBounds Into an AI-Powered Newsroom

117. We Turned OFFBounds Into an AI-Powered Newsroom

Check our new website: OFFBounds.tvWhat does a media company built for the AI era actually look like? In this special solo episode of OFFBounds, Paula Macaggi shares how OFFBounds evolved from a retai...

13 Maj 17min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
dynastin
svd-tech-brief
rss-borsens-finest
avanzapodden
uppgang-och-fall
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
fill-or-kill
lastbilspodden
rss-dagen-med-di
rss-dominoeffekten
borsmorgon
market-makers
rss-svart-marknad
rss-hos-psykologen
rss-kort-lang-analyspodden-fran-di
montrosepodden