IDS Podcast9 Sep 2025

Jennifer McGraw on Getting Designers Published & Building Authority Through PR

In the season two finale of the IDS Podcast, host Brian Berkowitz sits down with Jennifer McGraw, a Long Island-based publicist specializing in PR for interior designers. With a background rooted in luxury home marketing, Jennifer shares her journey into this niche and how she helps designers get featured in top publications, land product collaborations, and even secure book deals. The episode dives deep into the value of PR, exploring how being published differs from simply posting on social media—and why it holds significantly more weight in establishing industry authority.

Jennifer outlines the four essential boxes designers must check for publication: standout design, professional photography, expert styling, and a compelling story. She and Brian also explore common mistakes designers make when trying to DIY their PR, emphasizing the importance of properly packaging submissions and understanding editorial timelines and exclusivity rules. They also discuss the rise of room roundups and how these online features can boost visibility and social growth.

Whether you're an emerging designer or a seasoned pro, this episode offers crucial insights into the publishing process and how to leverage it to elevate your brand.

You can learn more about our host Brian Berkowitz:

Brian's Website: https://www.brianberkowitzphoto.com

Brian's Instagram: https://www.instagram.com/brianberko

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Avsnitt(22)

IDS Podcast S3E1: Inside a Trade-Only Showroom & Building a Design School with Sal Campitiello

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11 Aug 38min

IDS Podcast S3E1: Inside IDS National with Joe Calise

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4 Aug 39min

The Next Wave: Young Professionals Transforming Design

In this episode of the IDS Podcast, host Brian Berkowitz sits down with three rising voices in the interior design industry—Joey from Sights N Sounds, Jessica from Country Carpet, and Hailey from Elem...

2 Sep 202543min

AI for Interior Designers — One Year Later with Jenna Gaidusek

In this exciting follow-up to last season’s popular episode, Brian Berkowitz reconnects with Jenna Gaidusek, founder of AI for Interior Designers, to explore just how much has changed in the world of ...

26 Aug 202546min

Inside the World of Color with Benjamin Moore’s Andrea Magno

In this episode of the IDS Podcast, host Brian Berkowitz sits down with Andrea Magno, Director of Color Marketing & Design at Benjamin Moore, for an insightful conversation about the world of color an...

19 Aug 202543min

Designing Kitchens That Work — With Nava Slavin from The Creative Edge

n this episode of the IDS Podcast, host Brian Berkowitz sits down with Nava Slavin from The Creative Edge in Roslyn to explore the art and science of kitchen design. With a background in architecture ...

12 Aug 202538min

Lighting That Transforms Spaces with Elements Lighting and Decor

n this episode of the IDS Podcast, Brian sits down with Hailey, Tim, and Nicole from Elements Lighting and Decor in Carle Place to explore how lighting truly defines a space. Hailey, a visual merchand...

5 Aug 202548min