E10: How to Create a Value Ladder in Your Business with Christopher Dedeyan

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Have you found that thing you’re going to do for the rest of your life? Finding your life purpose requires awareness and the willingness to recognize when it is time to make a shift – even when you're in a good place.

The problem, however, is that we all have limiting beliefs that keep us from living our true purpose. A lot of this has to do with fear. But what if you could find a way to associate fear with growth?

In today’s episode, peak performance coach and notable speaker, Christopher Dedeyan, joins us as he speaks about finding and living your true purpose by learning how to separate fear and danger. He also talks about adding a value ladder to your business so you can serve your clients better.

Ready to dive in?

Here are some power takeaways from today’s conversation:

• Getting diagnosed with dyslexia
• How Christoper got into speaking and coaching
• The difference between fear and danger
• Human connection as the foundation of your business
• Creating a value ladder in your business
• How to know it’s time to get a business coach

Episode Highlights:

[13:35] Separating Fear From Your Life Purpose

There comes a point in someone’s life where you see a fork in the road. Then your gut feeling will try to pull you towards a certain path. But once you start looking at it, you begin to repress that. You come up with all the different excuses why you shouldn’t be doing that. But all that is just your belief system. Once you’re able to notice that and separate fear from danger, you begin to associate fear with growth.

[15:37] The Difference Between Fear and Danger

Throughout that evolution of time, the brain was created for only one thing – survival. The brain is not meant to make you successful, feel happy, feel abundant, or feel joy because that’s not its goal. The goal is to make you survive.

And so, when your heart kind of feels it's the right thing, the brain then comes into play, telling you that you need to survive. Then it starts to associate fear and danger. However, people often misassociate both of these feelings.

Danger is something that's going to hurt, whereas fear is only you pushing your limits and your comfort zone wider and wider. Now that you have distinguished fear and danger, understand that fear is

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