229. Becoming uncomparable: Why your niche is your superpower

229. Becoming uncomparable: Why your niche is your superpower

One of the biggest challenges for authors, business owners, and anyone building a brand is leaning into their niche. In this episode, I sit down with Kristen Luke, president of Kaleido Creative Studio and Amazon best-selling author of Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing, to unpack exactly how focusing on the right audience can transform your marketing and your business.

Kristen shares her practical framework for helping professionals define their niche, craft their message, and position themselves so they’re truly “uncomparable.” From identifying profitable audiences, leveraging your expertise, and building meaningful networks to using your book as a marketing powerhouse, Kristen walks us through every step of making your marketing focused, effective, and authentically you.

We also dive into why a quarterly, agile approach to strategy beats the traditional annual plan and how writing a book can supercharge your business, even before it’s published. If you’ve been struggling to stand out in a noisy world, this conversation is packed with clarity, inspiration, and actionable steps to help you attract the clients and opportunities that are truly meant for you.

Tune in to learn how to stop appealing to everybody and start serving the people who matter the most.

Learn more about Kristen:

Book recommendation:

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To submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

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225. How to thrive in a system built for men

225. How to thrive in a system built for men

What does it take to challenge bias, transform toxic cultures, and lead systemic change—especially in industries where women are still underrepresented?I loved this conversation with Kae Kronthaler-Wi...

5 Nov 202542min

224. Book Tip | Do this if you’re doing NaNoWriMo

224. Book Tip | Do this if you’re doing NaNoWriMo

So, you want to write a book in November? But you don’t know where to start? This video is just for you! Make sure you subscribe, like, comment, or share this video. It helps me reach more future auth...

30 Okt 202510min

223. How to stay connected in a digital world

223. How to stay connected in a digital world

In a world obsessed with speed, automation, and digital connection, what truly sets people apart? According to Fred Steck, it’s something timeless: genuine human connection.Fred Steck, former Goldman ...

29 Okt 202551min

222. How to leverage your introvert strengths for business growth

222. How to leverage your introvert strengths for business growth

Are you ready to step confidently into your business sweet spot and attract the clients you truly want to serve? In this episode of Beyond Better, award-winning business coach and author Melita Campbe...

22 Okt 202548min

221. Claiming your author’s voice and building community

221. Claiming your author’s voice and building community

In this powerful conversation, writer and literacy advocate Tamela Julia Gordon joins me to explore what she calls the “pour and be poured” model of community: an intentional approach to giving and re...

15 Okt 202544min

220. Author panel | BTS on how these authors did it

220. Author panel | BTS on how these authors did it

Have you ever dreamed of writing a book—but felt unsure where to start or how to actually make it happen? In this special episode of Beyond Better, originally recorded as a live on LinkedIn, I sit dow...

8 Okt 20251h 2min

219. Turning 40 with purpose

219. Turning 40 with purpose

This week, I’m celebrating a big milestone—my 40th birthday.I’ve been reflecting deeply on what this new decade means for me: my family, my career, and how I want to move through the world. In this ep...

1 Okt 202523min

218. Book Tip | Am I ready to write a book?

218. Book Tip | Am I ready to write a book?

Are you really ready to write a book? In this episode, I’ll guide you through the key factors to consider before starting your author journey, from timing and emotional readiness to the practical real...

25 Sep 20255min

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