Event Promoter Podcast - By Event Vesta19 Nov 2025

Scaling to Millions of Attendees with Heidi Luerra, EVERYWHERE Event Marketing Summit

In this inspiring fireside chat from EVERYWHERE Event Marketing Summit 2025, founder Heidi Luerra shares how she built RAW Artists from her kitchen table during a recession into one of the largest independent arts showcases in the world. Hosted by Craig Heron (Director of Marketing at Vesta), this conversation dives into the creative, operational, and marketing lessons behind scaling a grassroots event series into a global brand.Heidi opens up about:🎨 Starting RAW Artists with $0 and a vision to give creators a platform🚐 Growing from 1 city to 70+ through community building and bold experimentation💡 Using proprietary event technology to streamline production and promotion👥 Managing creative teams and maintaining quality at scale🌍 Expanding internationally and adapting to new markets💪 The real challenges of leadership, burnout, and staying true to missionWhether you’re an event organizer, marketer, or creative entrepreneur, this conversation offers an honest look at the systems, resilience, and passion it takes to scale a creative movement.📍 Filmed at EVERYWHERE 2025Omaha, Nebraska | March 15–16, 2025A summit for event marketers and organizers shaping the future of live experiences.Hosted by Vesta, with support from Prekindle and RAW Artists.🔗 Join the EVERYWHERE CommunityConnect with event marketers year-round, access full session recordings, and get updates for EVERYWHERE 2026: everywherehq.com

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Avsnitt(31)

The Text Message Empire: How Slacker Media Fills 3,000-Person Venues Every Weekend Using SMS Marketing

How does a 24-year-old fill 3,000-person venues in 10 cities every weekend? Ross from Slacker Media Group reveals how SMS marketing drives their multi-city dance party empire.Learn why they chose text...

26 Aug 202514min

Building Successful Ambassador Programs for Events with Alex Hilburn, Surge Social

Building Successful Ambassador Programs for Events wiht Alex Hilburn, Surge Socialinstagram.com/surgesocial_

4 Aug 202514min

10 Brewery Event Ideas That Fill Seats and Sell Pints: Insights From Caitlin Jewell

Running a taproom is more than brewing great beer. It is entertainment. Unique brewery event ideas can be hard to come by though.As previous brewery owner and touring event organizer Caitlin Jewell pu...

22 Juli 202514min

Past Projections & Sold-Out Nights: Scaling Show Promotion with Ashley Dawson

How does one of Houston’s top music venues consistently sell out shows and exceed ticket projections? In this episode of the Event Promoter Podcast, Ashley Dawson, Senior Marketing Manager at White Oa...

14 Maj 202514min

Marketing Spend During a Recession: The Shocking Truth Backed By 1,000+ Real Company Results

We examine what happens when companies maintain versus cut marketing/advertising during downturns including the 2007–09 Great Recession, the 2020 COVID-19 pandemic, and other slowdowns.The evidence (p...

14 Apr 202523min

How to Nail the Announce Plan for Concerts & Festivals | Event Promotion Tips with Aaron Owens

Want to sell more tickets? The announce plan is the most crucial part of your concert or festival’s marketing strategy. In this interview, Aaron Owens, Marketing Manager for Resound Presents, shares e...

11 Feb 202519min

Creating Inclusive, Unique Spaces for Events, Emily Autenrieth from A Seat at the Table Books

Emily Autenrieth, Business Owner at A Seat at the Table Books, joins the Event Promoter Podcast powered by Event Vesta to share how they create a feeling of a unique, inclusive space for events. We d...

2 Jan 202514min

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