The Story That Sells The Brand with Tolulope Olorundero

Tolulope is an entrepreneurial communications professional, with exceptional skills in strategic business collaborations, business communications, and public relations. Tolulope has worked with several multinational organizations through the years and has founded and expanded 3 businesses over the last 10 years with an appreciable level of success. Tolulope is a strong advocate of organic online prospecting and customer-centric brand positioning for growing brands.

Below is the Summary of the Radio show, The Story That Sells The Brand with Tolulope Olorundero.

A topic that is needed for both new and existing business owners in order to help them scale through business hurdles that may surface. She was kind enough to share her knowledge and practicable experiences that are applicable to every business owner. During the course of the interview, she spoke on game-changing plans that can transform any business to becoming a go-to source. She pointed out some mistakes business owners make in their business while saying that a brand can be known only if it is relatable, understood, loving and friendly. She mentioned further that the way one captures his/her audience is paramount to business growth and development even in their methods of building followership.  

She mentioned further that the way one captures his/her audience is paramount to business growth and development even in their methods of building followership. The Story That Sells The Brand with Tolulope Olorundero A dignified brand captivates its customers by not only doing things that will promote the brand business but also doing things that will be helpful to the masses. Explaining further, she said that it would, in turn, play out to the company’s advantage, which simply justifies the saying that ‘one good turn deserves another’.

Therefore, strategies must be set out in favour of the company likewise, its customers. She was of the opinion that a brand should not just be a profit/money-making venture but instead a platform that gives and provides services. She cited examples of companies who failed to thrive mainly because they believe they have gathered enough strategy templates to keep the business going, but still fail. ‘Rome wasn’t built in a day’ and same applies to any multi-million dollar company dream one has in the future, she said. There are books to read, lessons to learn from, and skills to acquire in order to make a brand into a household name. A happy brand she said harbours happy staff.

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