Creating a Clear Direction with Paul Farmer

Creating Clarity and Profitability in Your Business

Feeling like the day-to-day noise is drowning out clarity in your business? You’re not alone. This episode of Olive Insights tackles a listener question: “How do business owners create a clear direction in their business, including financial profitability?”

Sarah Petty sits down with Paul Farmer, Founder and Managing Director of Mentoris Group, to explore how business owners can reconnect their vision, strategy, and financial results. Paul shares his practical approach to helping founders reset their focus, make confident decisions, and take action that leads to sustainable profitability.

They unpack how fear, lack of clarity, and overcomplication often hold businesses back, and the steps to cut through the noise and move forward with purpose.

In this episode, Paul shares:

• How to define where your business is heading (even when you’re unsure)
• The first questions to ask when things feel noisy or uncertain
• How to turn a business vision into an actionable plan
• The biggest mindset barriers that stop progress
• How to decide what to start, stop, and continue doing
• The key levers that drive performance and profitability
• How to build accountability that sticks beyond coaching sessions

Guest bio:
Paul Farmer is the Founder and Managing Director of Mentoris Group, a premier business advisory firm dedicated to helping entrepreneurs and business owners achieve sustainable growth and long-term success. With over 23 years of experience as a CPA and strategic leader in multinational companies like Shell, Petro Canada, Repsol, and Talisman Energy, Paul brings a wealth of industry knowledge and insight.
He founded Mentoris Group to provide honest, no-nonsense guidance that challenges conventional thinking and unlocks hidden opportunities. Passionate about empowering businesses to thrive, Paul specialises in strategy resets, financial clarity, leadership development, and exit planning. He’s committed to helping clients build profitable, scalable, and resilient businesses that align with their vision and purpose. Outside of work, Paul enjoys most sports, which fuels his competitive spirit and dedication to teamwork and excellence.

Where to find Paul:
Websites: Mentoris Group, Business Recovery Advisors
Instagram: Mentoris Group

About Olive Business Partners
Olive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.

Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.

Find out more about Olive Business Partners:
Website: Olive Business Partners
Instagram: @olivebusinesspartners
LinkedIn: Olive Business Partners

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