Why ads that rhyme stand the test of time
There’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions of Brits like me can’t forget it. In today’s episode, the bestselling author Richa...
4 Sep 202327min
I didn't want to publish this episode
I didn’t want to make this episode. But I felt I had to. Listen to Nina Mazar teach me why nudges don’t always work in the way I tell you they do. Bonus episode: https://bit.ly/3JPXp9a Nina’s web...
28 Aug 202337min
Does subliminal advertising work?
WARNING: It has come to my attention that this program may contain subliminal advertising which could potentially impact the decision-making of certain individuals. We urge all listeners to exercise C...
21 Aug 202320min
The secret psychology behind movie trailers
There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is. I’ve spent way too long watching trailers, and way too much money creating my own faux-trail...
14 Aug 202335min
Emergency Pod: Harvard Fake Data Scandal
News has come out that has shocked the world of behavioural science. Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been expos...
7 Aug 202336min
Feel free to ignore this episode
When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling peop...
31 Juli 202325min
Winston Churchill: Lessons for modern day leaders
How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him? Realistically, there are hundreds of potential answers. But one that’s overlooked...
24 Juli 202334min
Listen to exactly 17 minutes and 42 seconds of this episode
This episode is about 24 minutes in length. But I only want you to listen to just 17 minutes and 42 seconds of it. Tune in to learn why. Sign up to my newsletter (and access a future bonus subscriber...
17 Juli 202324min
