The Platform Advantage: How Sprinklr Is Redefining CCaaS for the Next Era of CX
CX Today24 Nov 2025

The Platform Advantage: How Sprinklr Is Redefining CCaaS for the Next Era of CX

The cloud contact-center market is crowded, and CX leaders are struggling to spot real differentiation. In this interview, Sprinklr’s VP of Product Management explains how a platform-led approach is redefining customer experience by uniting contact center, conversational AI, voice of the customer, and social CX into one unified system. With global enterprises like BT, Deutsche Telekom, and EE already seeing results, the discussion explores how hybrid human-AI teams, composable experience de...

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