709: Chris Barton, Co-Founder of Shazam (Throwback)
We are going back in time to August 2013 when I got my first "big-time" guest on. He is none other than the Co-Founder of Shazam, Chris Barton. The podcast has allowed me to make so many great connections and Chris is definitely one of them. He has allowed me to interview him at a meetup along with speaking at my very first event that I hosted and someone I consider a friend. Here it with the old theme music. Enjoy! Chris Barton is the Co-Founder of Shazam.
17 Dec 201832min
708: Marketing to the Smallest Viable Market with Joey Prather
Coming up is a coaching call with a 19-year-old founder of an idea sharing app. You will discover how to find the smallest viable market, what kind of keywords you should target and out of the box advertising channels. Joey Prather is the Co-Founder at ThinQbator.
13 Dec 201814min
How to Setup Apple Search Ads
Coming up, you're gonna discover how to set up Apple Search ads campaigns for optimal success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Qxd1u6S-DQ0
12 Dec 20185min
707: How to Research Mobile Game Niches with Ryan Yada
Today's guest has over 20M downloads for his game studio. You will learn how he discovers mobile game niches, what to look for in a keyword and personal growth tips to overcome mental blocks. Ryan Yada is the Co-Founder and Co-Pilot of Flowmotion Entertainment.
10 Dec 201828min
706: How to Find Micro-Influencers on Instagram with NG Gordon
Today's guest is a former professional tennis player and software founder and now he's a micro-influencer. You will discover how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to these influencers to make sure they are worthy of promoting your product. NG Gordon is the Speaker, Influencer Marketing at DearMishuDad.
6 Dec 201848min
705: How to Plan an Ad Roll Out with Vincent Meyer
You're about to discover how today's guest increased his ad revenue by simply removing his banner ads. Plus, he shares the messaging that they use to get better engagement with their video ads, how to plan your ad monetization roll out and finally why you better have a tracking system in place before you start. Vincent Meyer is CMO at Zeno Media.
3 Dec 201832min
704: Mobile App Analytics with AppsFlyer’s Ben Jeger
Are you trying to figure out which analytics tool to use? Well, I've got Ben Jeger a Managing Director at AppsFlyer to talk all about app analytics. You will discover how to jumpstart your marketing campaigns, how to find the best converting keywords for your Apple Search ads and how to balance long-term growth with short-term revenues. Ben Jeger is the Managing Director DACH & Nordics at AppsFlyer.
29 Nov 201833min
Apple Search Ads for Paid Apps
You're going to discover how Apple Search Ads work for your paid apps. If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won't consider your app as good or relevant, so you won't get a lot of impressions. As a result, your search visibility will be limited. You will not appear on some searches when a user looks for the app. Also, for those who think that their ranking will increase if they use search ads, this will only happen if your app is better than your competitors. This is because your conversion rate is NOT as good as the other apps, so it won't help you a lot. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/IBvjv-jMzjo
27 Nov 20186min
