David Brown on The Art of Business Wars | 7
Our new book, The Art of Business Wars, takes fans through stories they've heard on Business Wars and some that are completely new. Host David Brown is joined by Next Big Idea's Rufus Griscom to discu...
13 Apr 20210s
KFC vs Chick-fil-A | Sandwichmania | 6
It’s the the early 2000’s and the animal rights group PETA accuses KFC of cruelty in their poultry processing and creating “Frankenchickens.” As KFC revenues tumble, Chick-fil-A surges ahead, cultivat...
12 Apr 20210s
KFC vs Chick-fil-A | The Colonel’s Last Stand | 5
It’s the 1970’s and Kentucky Fried Chicken has yet another new owner: Heublein, the company known for introducing Americans to Smirnoff’s vodka. But KFC brand ambassador Harland Sanders creates a PR f...
7 Apr 20210s
The Art of Business Wars Lesson 4: Positioning
oo often in business, taking two positions is the same as taking none. You can only carve out one at a time — so choose wisely. To read more lessons from The Art of Business Wars and to order your cop...
6 Apr 20210s
KFC vs Chick-fil-A | The Henhouse Heats Up | 4
It’s the late 1960s and Kentucky Fried Chicken’s new owner takes the rapidly expanding franchise public. America’s hottest new IPO makes dozens of employees instant millionaires, but not Harland Sande...
5 Apr 20210s
KFC vs Chick-fil-A | The Birth of the Bucket | 3
It’s the 1950s in Kentucky and Harland Sanders faces bankruptcy once again. 65-years-old, broke, unemployed and desperate, he barnstorms the country, living out of his car, selling his secret fried ch...
31 Mars 20210s
KFC vs Chick-fil-A | Fast Fists and Failure | 2
It’s the 1900’s and a young Harland Sanders learns how to cook out of sheer necessity when his widowed mother leaves him at home to care for his younger brother and sister. Crushing poverty prompts hi...
29 Mars 20210s
KFC vs Chick-fil-A | Guns, Guts, and Gravy | 1
It's the Great Depression, and in one of Kentucky’s toughest corners, Harland Sanders defends his gas station business with sheer moxie and a loaded shotgun. He expands it into a thriving motel and re...
24 Mars 20210s
