Macy’s vs Gimbels - Wartime Wagers | 5
In the late 1930s Gimbels makes a risky bet by stockpiling goods likely to be scarce in wartime. They also snap up their rival’s star copywriter, who does the best work of her career at their shop. Th...
16 Dec 201922min
Macy’s vs Gimbels - Diversify or Die | 4
It’s the 1920s and wealthy flappers and captains of industry have money to burn for raccoon coats and monogrammed sterling silver hip flasks. Gimbels makes a risky acquisition of Saks Fifth Avenue, th...
11 Dec 201925min
Macy’s vs Gimbels - Showdown over Manhattan | 3
It’s nearing the turn of the 19th century, and the Straus Brothers now run Macy’s emporium out of a dozen cobbled together stores in lower Manhattan. The next generation of Straus’s pressure the old g...
9 Dec 201920min
Macy’s vs Gimbels - Fathers, Sons, and Civil War | 2
As R.H. Macy’s Manhattan emporium and reputation grow during the Civil War, his teenage son rebels and runs away to join the Union army. When the boy goes AWOL, the future of Macy’s burgeoning departm...
4 Dec 201922min
Macy’s vs Gimbels - The Frontiersman and the Whaler | 1
It's the mid 1800s and two very different young men set out in the world to make their fortunes. A young boy from Nantucket spends four years at sea on a whaling ship, the other becomes an itinerant p...
2 Dec 201921min
The Raisin Cartels - Gambling the Future | 3
In the midst of their heated negotiations over the price of raisins, the CEO of Sun-Maid and the head of the Raisin Bargaining Association face off, each making their pitch about the state of the rais...
27 Nov 201921min
The Raisin Cartels - A New Sheriff in Raisin Land | 2
Facing a shrinking raisin market, Sun-Maid hires a new CEO with a mandate to make raisins popular with Millennials. He believes part of the reason consumers are spurning raisins is the price and is se...
25 Nov 201922min
The Raisin Cartels: A Desperate Brotherhood | 1
The humble raisin: it’s hard to imagine that dried grapes are at the center of one of the longest running business wars in the United States. But with almost all of the country’s raisins coming from a...
20 Nov 201923min
