Electric Bikes | 7
Harley Davidson built its brand on big, loud and heavy bikes. So why is the company staking its future on an electric motorcycle? It turns out Harley's main demographic, baby boomers, are aging out of...
4 Sep 201927min
Harley and the Biker Wars - Live to Ride | 6
By the early 1980s, Harley-Davidson is fighting to survive. Japan has glutted the American market with bikes, creating a war Harley can’t fight alone. The company turns to the U.S. government. It’s so...
2 Sep 201925min
Harley and the Biker Wars - The Freedom Machine | 5
It’s 1969, and the iconic film Easy Rider stars Peter Fonda, Jack Nicholson and—most prominently—Harley choppers. It boosts the brand’s cool cred even higher with the American counterculture, much to ...
28 Aug 201925min
Harley and the Biker Wars - Japan Takes No Prisoners | 4
It’s 1963. After battling the wave of British bikes vying for the high-dollar U.S. motorcycle market, Harley-Davidson is slammed by a tsunami of machines from Japan. Kawasaki, Yamaha, Suzuki and—the b...
26 Aug 201926min
Harley and the Biker Wars - Uneasy Riders | 3
By the late 1940s, World War II has ended, but Harley’s battle with a few disenfranchised veterans is just beginning. Bored and looking for kicks, these men are forming clubs based around a love of bo...
21 Aug 201919min
Harley and the Biker Wars - The Hog Is Born | 2
It’s 1903, and Harley-Davidson is entering the spanking new motorcycle market. Of the hundreds of fledgling brands, the bike to beat is Indian, and Harley has the company in its crosshairs. But a deca...
19 Aug 201923min
Harley and the Biker Wars - The British Invaders | 1
By the late 1940s, Harley-Davidson has become America’s leading motorcycle manufacturer. The family-owned Milwaukee brand has battled hundreds of companies since its first bike rolled out of a backyar...
14 Aug 201924min
Business Battles | Monster vs Beats by Dre | 1
With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick ...
7 Aug 201926min
