EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Have you heard about Google’s new Project Magi? Word is that GA4 was just updated to include “one per session” conversion tracking. Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics and dive into Google’s latest product review update, its video thumbnail update, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: [00:03:50] Google is Developing a New Search Engine and Working on Additional Search Features through Project Magi [00:11:54] GA4 Update Introduces "Once Per Session" Conversion Counting Method to Enhance User Experience [00:14:27] EDGE of the Web Title Sponsor: Site Strategics [00:15:03] Google's April 2023 Update Prioritizes User Experience in Reviews [00:20:03] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:21:12] Google: Most Links SEOs Make To Gain Rankings & Manipulate Search Are Ignored [00:23:43] Google: Just Because A Site Is Good Now, Doesn't Mean It Won't Degrade In Search Quality Later [00:25:16] Google Removes Video Thumbnails In Search Results When Video Is Not Main Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @TheMann00 Twitter: @MordyOberstein Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

18 Apr 202329min

How have Google’s rich snippets and knowledge graphs evolved over time? What impact will generative AI have on the SERP? What tools can we use to detect AI-written content? Guest Brodie Clark, SEO consultant, and host Erin Sparks explore these questions and many more. Join us for some SEO tomfoolery on this episode of the EDGE! [00:00:39] Introducing Brodie Clark [00:04:45] Living the Agency Life [00:06:41] Making the Transition to a Solo Consultancy [00:09:33] Exceeding Expectations [00:12:07] EDGE of the Web Title Sponsor: Site Strategics [00:15:03] AI & SEO [00:21:04] EDGE of the Web Sponsor: Wix [00:21:38] AI Hallucinations  [00:23:47] AI Detection Tools [00:24:53] Changing Topography of the SERP  [00:28:52] SERP Timeline Resource [00:31:54] EDGE of the Web Sponsor: SE Ranking [00:33:36] You Must Stay on the SERP [00:36:40] Google's AI Web Stories [00:38:44] What are the Best Recent Featured Snippets? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/brodieseo https://brodieclark.com/notes/ https://www.linkedin.com/in/brodieclark/ AI Detection Tools originality.ai copyleaks.com contentatscale.ai writer.com Would love it if you'd give us a rating on ratethispodcast.com/edge!

14 Apr 202345min

If Facebook enters the AI chat space will he call it ZuckBot? What are Google’s Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon? Jacob Mann and Erin Sparks explore these questions and dive into whether or not Google’s latest core update impacted local search, it’s use of pattern recognition when crawling, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: [00:03:28] Meta to Release it’s Own Generative AI this Year. Will it be Named Mark Zuckerberg? [00:07:23] EDGE of the Web Title Sponsor: Site Strategics [00:08:47] Google’s Quality Raters are Keeping Busy with Having to Rate Lousey Chatbot Responses [00:18:45] Bard is Not… Wait, No… Bard *IS* Search? [00:24:26] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:26:00] Google March 2023 Broad Core Update Impact Local Rankings? [00:27:57] Google: We Learn How To Crawl Your Site's URL Patterns [00:30:12] Google: People Searching For Your Brand With Keywords Don't Help You Rank The AI Dilemma Video https://www.youtube.com/watch?v=xoVJKj8lcNQ Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower Follow Us: Twitter: @ErinSparks Twitter: @TheMann00 Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

13 Apr 202333min

What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What’s it take to build a successful podcast? Join Erin Sparks and guest Greg Finn, partner at Cypress North and host of the Marketing O’clock podcast, as they answer these questions and many more on this episode of the EDGE podcast! [00:00:35] Reintroducing Greg Finn [00:01:48] Marketing O’Clock [00:05:38] Discord Community [00:09:42] EDGE of the Web Title Sponsor: Site Strategics [00:11:14] The Discipline of Recording a Podcast [00:13:18] Lessons from the First Year of Podcasting [00:15:56] AI Content and It’s Use in Paid Advertising [00:18:29] EDGE of the Web Sponsor: Wix [00:24:37] Data Studio to Looker [00:25:36] EDGE of the Web Sponsor: SE Ranking [00:26:50] 2023 Digital Marketing and AI Predictions [00:29:03] What Excites/Bugs You About Your Industry? Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/gregfinn https://cypressnorth.com/ https://marketingoclock.com/ https://searchengineland.com/author/greg-finn https://www.linkedin.com/in/gregfinn/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

6 Apr 202334min

Not a week goes by when we’re not talking about AI these days. Elon Musk and Steve Wozniak say the tech world should put a six-month pause on the development of systems smarter than GPT-4 until an independent or government body can oversee it. . . AKA regulations. Are ads coming to generative AI? Did you know Google is moving employees around to beef up its Bard division? All this digital marketing news on more. . . on this episode of the EDGE! News from the EDGE: [00:05:12] You Know What’s Missing from All these AI Chats? Ad Recommendations  [00:09:06] Elon Musk Finds Out He Is Behind on Tech, Requests the Whole World Takes a Time Out [00:14:52] EDGE of the Web Title Sponsor: Site Strategics [00:15:53] Google Moving Employees Around in an Attempt to Save Face with Bard [00:17:48] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:19:45] Google Maps Can Detect Fake Phone Numbers in Photos and Remove Them [00:22:12] How the March 2023 Google Core Update Compared to Previous Core Updates [00:26:56] Google Perspectives, About This Author & More Goes Live  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

5 Apr 202332min

Why does Google’s support for paid advertising stink so bad and what’s causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to discuss these topics and more on this episode of EDGEtalk. Greg Finn is a partner at Cypress North, a performance digital marketing and development company in Buffalo, NY. He’s also a certified Google AdWords partner and a frequent contributor to Search Engine Land. Learn all things AdWords with Greg Finn on EDGE! [00:00:36] Introducing Greg Finn [00:05:33] Reflecting Back On Search Advertising in 2009 [00:07:18] Privacy Changes: What’s to Come? [00:11:47] Advertising Habits Post 2020 [00:13:35] Cost Per Lead is Rising [00:15:12] EDGE of the Web Title Sponsor: Site Strategics [00:16:25] Google Local Service Ads [00:18:24] Disingenuous Trickster [00:21:24] EDGE of the Web Sponsor: Wix [00:22:45] Partner Badges [00:24:30] Lack of Support from Google Ads [00:29:35] EDGE of the Web Sponsor: SE Ranking [00:30:43] What Can Be Done? Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/gregfinn https://cypressnorth.com/ https://marketingoclock.com/ https://searchengineland.com/author/greg-finn https://www.linkedin.com/in/gregfinn/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

30 Mars 202336min

Mordy Oberstein and Jacob Mann partner up this week to tackle the digital marketing news. It seems the SEO industry isn’t that impressed with Google Bard. Apparently, for a pretty understandable reason, the US Congress isn’t much of a fan of TikTok, either.  They also dig into Darren Shaw’s extensive 2023 local search factors report. Mordy invents a new segment name this week. Instead of the Barry Blast he calls it the Barry Bombardment. Come join us this week for the Barry Bombardment. . . on the EDGE! News from the EDGE: [00:03:11] Is Google Bard the Least AI of all the Recent AIs? [00:08:53] EDGE of the Web Title Sponsor: SE Ranking [00:09:49] Is TicTok about to crash and burn because US Congress doesn’t understand Wifi? [00:18:01] EDGE of the Web Sponsor: InLinks [00:18:41] We look at Darren Shaw’s SUPER extensive report on understanding how to rank for Google local search results Barry Blast from Search Engine Roundtable: [00:21:36] Google Clarifies Its 15MB Googlebot Limit Is For Each Individual Subresources [00:22:26] Google Ranking Updates Added To Google Search Status Dashboard [00:22:47] Bing Chat Access Content Behind Paywalls? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

29 Mars 202326min

What’s the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives. Chris, in his role as the Vice President of Marketing at Go Fish Digital, uses his understanding of Google's algorithm and web technology to help clients improve their organic traffic. He takes on challenging situations and complex search scenarios to achieve this goal. Learn how to be more offensive in your SEO and less defensive on this episode of the EDGE! [00:02:54] Reintroducing Chris Long  [00:04:14] Offensive SEO vs. Defensive SEO [00:07:57] Trust & SEO Priorities [00:11:37] EDGE of the Web Title Sponsor: Site Strategics [00:13:07] What is Offensive SEO? [00:15:27] Getting Buy-in from Devs [00:18:18] SEO Experimentation [00:20:19] EDGE of the Web Sponsor: Wix [00:23:09] The New Normal: Google Algorithm Changes [00:27:41] Helpful Content Update [00:31:49] EDGE of the Web Sponsor: SE Ranking [00:34:48] What Bugs/Excites You About Your Industry? Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://twitter.com/gofishchris https://www.linkedin.com/in/chris-long-marketing/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

23 Mars 202339min