EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Ever listened to a podcast dumpster fire? You’ve got to check this one out. We led with today’s breaking news of Google’s September 2022 Core Update and didn’t rearrange the rest of our headlines. And what were those headlines, you might ask? Talking about the PREVIOUS update that we were still waiting to see affect our rankings. Yup - poured gasoline over the entire show and watched it burn! Still - good stories from Search Engine Land, Search Engine Journal and Barry. We could only really use two stories out of the six…..probably should have thought that one through a little bit more. [00:03:59] A New Core Update - Now! [00:10:46] EDGE of the Web Title Sponsor: Site Strategics [00:12:19] Youtube May Be Adding New Analytic Research Features [00:16:04] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:16:42] Helpful Content Might Still Get Stronger With Next Core Update [00:18:51] Fast Track 1: Google Helpful Content Update Is Now Done Rolling Out [00:19:25] Fast Track 2: Book On Google For Google Flights To Be Discontinued Outside US [00:20:10] Fast Track 3: Only 20% Noticed Ranking Changes After Google's Helpful Content Update Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks

13 Sep 202224min

The second segment of our Michel Fortin interview goes from helpful content straight into the customer’s search intent. Are we meeting them on the road to their solution with insightful, useful content, or is our SEO page built for keyword ranking? We may be in a new world of pruning and reworking content, shaking off some old habits and replacing them with a new discipline of careful evaluation. Check out the first segment of our interview with Michel Fortin, a 30-year vet in the SEO industry and a pivotal player in our quest to understand how we can be helpful. [00:05:28] The Three P’s: Presence, Prominence, and Performance [00:08:34] Where Are You Standing Out? [00:11:20] Are We Along Their Journey? [00:12:41] Google's Changing Things for a Reason! [00:14:28] Answer Three Key Questions [00:15:40] EDGE of the Web Title Sponsor:Site Strategics [00:16:38] SEO Boils Down to Two Essential Ingredients [00:20:50] Maslow's Hierarchy of Needs [00:24:11] Focus on Quality Signals [00:27:14] QRG Married to the Helpful Content Update [00:29:20] Is the Ranking Content Going to Have to Be Rewritten? [00:33:20] Machine Learning is Just Getting Started Thanks to our sponsors! Site Strategics https://www.sitestrategics.com  Follow Michel: https://www.twitter.com/michelfortin/ https://www.facebook.com/michelguyfortin/  https://www.linkedin.com/in/michelguyfortin/  https://www.instagram.com/michelguyfortin/  Michel’s recent article: https://www.wix.com/seo/learn/resource/user-first-seo Google’s recent update announcement: https://developers.google.com/search/blog/2022/08/helpful-content-update

10 Sep 202239min

We came across a very important article from Dan Taylor this week regarding the possibility of site indexing being the most coveted goal for SEO’s of the future. Coupled with an article from Search Engine Roundtable regarding Google’s ability to ascribe quality to different sections of your site - I think we have some clear perspective of the SEO future to come! (see, Erin can write!) Article from the Verge, Search Engine Land, and DanTalyor.online, as well as Search Engine Roundtable - it’s a jammed-packed digital marketing news show this week! [00:04:55] Paid features coming to Facebook and Instagram [00:09:30] EDGE of the Web Title Sponsor: Site Strategics [00:10:28] The Helpful Content update is still going, and going, and going… [00:13:23] Next up for SEOs: Indexing! [00:18:31] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:19:33] Fast Track 1: Google Ads To Disapprove Ads That Don't Meet Better Ads Standards [00:20:40] Fast Track 2: Google Can Crawl Site Sections More Frequently & Determine Quality By Section [00:22:44] Fast Track 3: SiteGround Now Hosting Bill Slawski's SEO By The Sea For Free [00:23:22] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:24:00] #SEOChat Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  #StandwithUkraine edgeofthewebradio.com/ukraine

8 Sep 202227min

It couldn’t be more timely! Michel Fortin, long time SEO professional, has recently written a fantastic article regarding “user-first” SEO principles, a concept that he has been championing for sometime. The article came out just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. This is exactly where Google is telling us where to go with the user and Michel is the coach to help us along the way. Please read the article at Wix and reach out to our sponsors and thank them for helping us do what we do with the show! [00:05:44] Michel’s User-First SEO Focus Couldn’t Be More Timely! [00:08:15] Google Wants to Take Itself Out of the Picture [00:10:24] The Keyword Chase is Dead, Finally [00:13:38] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:15:22] Presence, Prominance, and Performance [00:18:22] Leaning In: People Search Next [00:21:42] EDGE of the Web Sponsor: Site Strategics [00:22:36] Are You Sure Google Wants to Take Us To YOUR Answer? [00:27:13] Make Sure that the Answer is Available When They Need It, Where They Need It Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower  Site Strategics https://www.sitestrategics.com Follow Michel: https://www.twitter.com/michelfortin/ https://www.facebook.com/michelguyfortin/ https://www.linkedin.com/in/michelguyfortin/ https://www.instagram.com/michelguyfortin/ Michel’s recent article: https://www.wix.com/seo/learn/resource/user-first-seo Google’s recent update announcement: https://developers.google.com/search/blog/2022/08/helpful-content-update

5 Sep 202231min

Robots can recognize other robots, right Modie (Mordy’s AI name)? Alright, we evidently were advertising SERP’s Up, the new Wix podcast, as Mordy’ threw promos everywhere in the show. Yup - very proud to be able to roll out that show with Wix! On OUR show, we covered articles from Search Engine Land, and Search Engine Roundtable and followed a conversation on Twitter and Linked in regarding Google giving visual cues of how long it is to read content from the mobile device. Is that really a good thing? Give us feedback on Twitter @EDGEWebRadio. [00:04:30] Are You Listening to this Podcast Right Now on Twitter? [00:07:49] EDGE of the Web Title Sponsor: Site Strategics [00:09:27] Before Using Ai to Help with Your Next Piece of Content, Consider The Pros and Cons of the Choice [00:14:01] EDGE of the Web Sponsor: edgeofthewebradio.com/inlink [00:15:15] Google has a New Tag That Indicates Content-Length. Will This Impact Click-Thru-Rate? [00:19:39] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:21:05] Fast Track 1: Google Helpful Content Update Is Now Rolling Out  [00:23:07] Fast Track 2: Google Core Web Vitals Report Adds URL Level Data For Examples URLs [00:24:21] Fast Track 3: Google Expanded From Sources Across The Web Feature  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  #StandwithUkraine edgeofthewebradio.com/ukraine

31 Aug 202230min

Dawn Anderson shares her expertise of semantic relationships of content for the EDGE audience, in this second part of her interview with Erin Sparks. They dive in the machine learning concepts that are being honed right now for search engine to better understand th relationship between topics and the method of semantic distancing. Search machine learning is sorting out what is valuable and relevant to the user in ways it has never done before, and Dawn Anderson weighs in on whether data science should be a place for the SEOs of the world to focus on - get a chuckle at timestamp: 0:39:04! [00:01:40] EDGE of the Web Title Sponsor: Site Strategics [00:04:44] What is Next in Semantic Search? [00:07:09] The Dense Retrieval Process [00:08:35] Pulling Hard Negatives to Speed Up Search [00:12:25] Search Result Diversification is Expensive [00:13:14] EDGE of the Web Title Sponsor: Site Strategics [00:13:13] The Research is Open Source [00:16:06] Walnuts and Peanuts: It's All About Importance [00:18:43] It's Not the Amount of Content, It's the Completedness of the Niche Topic [00:20:33] What is Semantic Distancing? [00:24:50] You've Got to Know More About Their Industry Than They Do [00:28:01] Is That Page Good Enough to Represent the Query? [00:31:20] Finding the Content Gap in Client's Industry [00:33:27] Blogs are Jumble Sales! Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Follow Dawn:  https://www.twitter.com/dawnieando https://www.facebook.com/dawnlesleyanderson https://www.linkedin.com/in/msdawnanderson/ https://www.instagram.com/dawnieando

31 Aug 202242min

So the whole SEO world turns on its ear, and we hold it back until the third article? Really, an update like this deserves top billing! We are here at the onset of the Helpful Content Update (HCU), and there’s much discussion about how big this really is. Inside take: it’s going to be big! We covered several articles from Search Engine Land, Journal, and Roundtable. But most importantly, we discovered that we could track Mordy on his phone! Seriously, dig in and let us know what you think about the algorithm changes and whether you think this is as big as Penguin. Hit us up at #EDGETalk on Twitter! [00:03:57] ANOTHER Anti-Trust suit headed Google’s way? [00:10:19] EDGE of the Web Title Sponsor: Site Strategics [00:11:17] Algorithm Updates come in … Threes, wait, Fours? [00:13:50] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:14:30] What you need to know about the “Helpful Content” update [00:29:00] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:30:18] Fast Track 1: New Google Helpful Content Update To Change SEO Much Like Panda Did [00:29:58] Fast Track 2: Poll: Many SEOs Say The Content They Produce Is Helpful & Not Concerned [00:31:13] Fast Track 3: Google Search On How Many Ads Are Too Much For Your Site [00:32:42] #SEOChat #StandwithUkraine edgeofthewebradio.com/ukraine

24 Aug 202237min

Dawn Anderson joins Erin Sparks to discuss the history of Google updates and the pursuit of “cleaning” up the web. Dawn shows her expertise and knowledge in the science of SEO. She gives context to the timeline of updates in light of the new Google Helpful Content update just released. We discuss the continued goals of spam removal and increasingly helpful content promotion in search. Listen as we unpack Natural Language Processing, BERT, E.A.T., and all of the signals that Quality Raters Guidelines mark as trustworthy. [00:01:30] Our Title Sponsor [00:01:59] Check Out Our Weekly News [00:08:55] Google Crawling the "Frontier": Avoiding Low Quality [00:10:08] The 2009 Caffeine Update  [00:10:49] 2011 Google Panda: A Focus on Low Quality [00:11:27] 2012 Google Penguin Update was Massive [00:12:58] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:13:40] 2014 - The Emergence of E.A.T. (YMYL) [00:15:09] E.A.T. is a Testing Standard to Give Feedback Back to the Algorithms [00:17:08] 2015 Mobilegeddon & RankBrain [00:17:55] 2018's Broad Core Algorithm Update [00:19:07] BERT (2019): Understanding of the Nuance in Language [00:21:24] Page Experience Updates in 2020 [00:24:02] EDGE of the Web Sponsor: Site Strategics [00:24:48] 2021 Passage Ranking (not Passage Indexing): Related to Efficiency [00:27:52] Now that we have Efficiency, MUM expands across all Media [00:29:57] Product Review Updates (more Helpful Content?) [00:34:08] The Push Back on Disinformation [00:37:40] The Speed of Updates: Testing is Happening in the Wild Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower  Site Strategics https://www.sitestrategics.com Follow Dawn:  https://www.twitter.com/dawnieando https://www.facebook.com/dawnlesleyanderson https://www.linkedin.com/in/msdawnanderson/ https://www.instagram.com/dawnieando

20 Aug 202241min