EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Bill Hartzer, SEO veteran, and speaker joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key information to delve into to understand your site better. They don't stop there! Join us to learn about domain name protection - what you don't know will hurt you - today on the EDGE! [00:01:10] RateThisPodcast.com/EDGE [00:01:21] Introducing Page One Power [00:02:55] Bill Hartzer: SEO Consultant since 1996 [00:12:05] Some of the Earliest SEO Auditing Tools Bill Used That Are Still Valuable Today [00:15:23] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower [00:16:58] Google is Looking for User Intent [00:21:42] What is Missing in Technical Audits? [00:27:45] What are Bill's Favorite Log Analysis Tools? [00:29:21] SEO Physician: Know Thy Site [00:30:40] Sponsor for EDGE of the Web: Site Strategics [00:33:59] Domain Name Protection: Essential Knowledge of your Digital Assets [00:52:09] Protect Your Digital Keychain [00:54:34] Be Aware: Stolen Domains from Former Employees

9 Juli 20221h 3min

We take a moment to not talk SEO on the show this week. Believe that? Actually, we do sew in some key concepts about search regarding the investment in SEO in light of this time of inflation as well as the sheer fact that Google can't remove Nazi pictures from simple search results. Articles from Search Engine Journal, Social Media Today, Buzzfeed, and Search Engine Roundtable. [00:06:12] Meta is using legal proceedings to stop data scrape sites [00:09:41] EDGE of the Web Title Sponsor: Site Strategics [00:11:15] How is inflation impacting ad spending? [00:18:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:19:01] TikTok has something to say about unsecured data allegations [00:27:35] Nazi stuff is STILL on Google. Why?! #StandwithUkraine edgeofthewebradio.com/ukraine

7 Juli 202236min

Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time.  Nuggets of gold in this show are aplenty, so many to count. We learn about the value of links at this time, the way to develop content for the pitch that is valuable to the conversation, and the reconnaissance necessary to know the gaps in the conversation.  Learn more from Page One Power at edgeofthewebradio.com/pageonepower and receive a free 30-minute consultation.   [00:01:26] Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower [00:04:25] Having a Depth of Perspective [00:06:28] The First Step: Helping Build the Assets that will Earn Links [00:09:08] Norm's Previous Career Taught Patience [00:11:55] The Value of Links to a Website [00:16:57] Link Building is Dead, Right? [00:19:29] Your Relationship with the Audience Has to Be Aligned [00:21:16] The Challenge of Earning Links [00:22:32] What do Links Really Represent to Today's Google Algorithm? [00:29:08] How Do You Find the Best Opportunities for the Pitch? [00:32:32] Bringing Something New to the Conversation [00:34:19] Content Marketing to the Top of the Funnel [00:38:22] Give a Mouse a Cookie [00:39:48] The Romance | Real People and a Memorable Experience [00:44:25] Hey, This is Content That is Missing: Know the Site [00:49:53] Sincere and Authentic [00:53:00] The Rest of the Site has to be As Authentic as the Pitch [00:55:25] Going out to E.A.T. [01:01:06] Things Are Always Changing: Revisit Old Targets [01:02:26] Rejection Can Be a Learning Opportunity

29 Juni 20221h 13min

A chunk of the EDGE conversation this week revolves around the potential monetization of information with the news that Google is paying Wikimedia for access to its information for Knowledge Panels. Are we going down the road of a two level content visibility, the paid content and the rest of us? And then their are Mordy's socks. We cover news from Search Engine Journal, Search Engine Roundtable and Search Engine Land. [00:04:26] Google says it's only the first 15 megabytes [00:06:55] TikTok commits to updating ad policies to better align with EU rules [00:10:28] EDGE of the Web Title Sponsor: Site Strategics [00:11:02] Are Keywords Hidden For 46% Of Google Search Console Clicks? [00:17:41] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:18:52] Google To Pay Wikipedia For Content In Knowledge Panel & Search #StandwithUkraine edgeofthewebradio.com/ukraine

28 Juni 202229min

Erin and Mordy have fun while Jacob's away and try out a new podcast recording platform. Wow - did we hit a wall with lag. We're not saying which platform, but man, do you really sell that? Stories from Search Engine Land and Search Engine Roundtable, we cover a good deal of road on the concept of podcast processing on the search engines side of things. Come on, Google, give us the NLP money! Remember, as we continue to celebrate our 500th episode, be sure to grab a swag kit from Ahrefs by sharing your #epicfail with us at #EDGE500! [00:04:32] Paid Ads - Verification is Everywhere! [00:07:51] You Can Finally Correct Youtube Videos Without Pulling Them Down! [00:10:13] Erin pulls over to Figure Out How to Exploit this new Feature. Why are we the way we are??? [00:11:16] EDGE of the Web Title Sponsor: Site Strategics [00:12:02] Feature Snippet Layouts are Being Tested [00:17:54] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:18:50] Brand Safety for Podcasts on Spotify #StandwithUkraine edgeofthewebradio.com/ukraine

21 Juni 202225min

Here's an episode that takes on a news item and dives into the philosophical and metaphysical (no, not a new Facebook virtual world). Covering stories from Search Engine Land and The Verge, the EDGE team parks on the side of the machine learning road to discuss the reality of Artificial intelligence and sentience. Jump in and listen to our take on the AI news and give us a tweet to let us know your thoughts. Can Artificial Intelligence become sentient? A Google employee just said he saw it… Remember, as we continue to celebrate our 500th episode, be sure to grab a swag kit from Ahrefs by sharing your #epicfail with us at #EDGE500! [00:05:31] Continuing to celebrate EP500 #epicfails! [00:06:41] Business Manager - the new tool from LinkedIn [00:09:47] EDGE of the Web Title Sponsor: Site Strategics [00:10:47] Twitter links are no longer nofollow [00:15:55] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:17:02] Has Google created a sentient chat bot? Well, they suspended an employee who said that they have… #StandwithUkraine edgeofthewebradio.com/ukraine

15 Juni 202234min

Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, helps us understand how to optimize certain features in the Brand SERP. Erin and Jason have a great time walking through the rich elements of the BrandSERP and discussing mistakes to avoid in the process of owning the real estate of your brand! We also have a giveaway from this interview! Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter, and you could win Jason's book and an EDGE of the Web hat for contributing! Show us the weirdness you're seeing out there! [00:04:20] Google is determined to keep you on the SERP [00:06:42] Features of the BrandSERP [00:07:51] Experimenting with Google [00:09:24] If Google has Confidence, It Reacts Quickly: Meta [00:15:38] Optimizing for Rich Site Links and Rich Elements [00:17:03] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower [00:21:26] How to Get Twitter Cards on your BrandSERP [00:24:37] Videos on the BrandSERP: Tik Tok & YouTube [00:25:36] People Also Asked Opportunites for BrandSERP Optimization [00:27:09] Sponsor for EDGE of the Web: Site Strategics [00:28:39] How Do You Remove Elements from the BrandSERP? [00:36:33] The Entity's Identity Taking Shape [00:38:39] Will There Be Blackhat BrandSERP Tactics? [00:40:10] How Can Entity SEO be used in a Crisis Management Situation?

14 Juni 202250min

Erin, Mordy, and Jacob get lost along the way in this episode, covering stories from Search Engine Land and Search Engine Journal. Ahrefs has rolled out a new search engine that they have been working on for three years. Could Yep.com be a Google killer? Only time will tell. Join us as we pull the car over to the shoulder of the road and talk about censorship, big tech regulation, and paid ads. What could go wrong with that conversation? We also want to welcome our new sponsor, Page One Power, to the News Podcast. Go check them out! They're a fantastic inbound link-earning company that has joined the EDGE this year. Show markers: [00:03:50] Basic Ads from META, with almost no targeting… [00:08:26] EDGE Sponsor: edgeofthewebradio.com/inlinks [00:09:33] Ahrefs reveals its new search engine: Yep [00:15:17] EDGE Sponsor: edgeofthewebradio.com/pageonepower [00:15:54] Public support for Tech Regulation is declining this year - what does that mean to PPC? #StandwithUkraine edgeofthewebradio.com/ukraine

8 Juni 202229min