#144: How You Can Build And Maintain Relationships With Clients (100% Online)
One of the biggest keys to a successful freelance career has always been building relationships. The problem is that most audio engineers tend to be cave-dwelling troglodytes who go days without dire...
11 Aug 202039min
#143: The Ultimate Guide To Creating Your Marketing Plan: Part 2
Last week we talked about essentials for your marketing plan. I mentioned eight things many people skip – before they complain that their efforts failed. Today you’ll learn about the 2nd half of my ...
4 Aug 202048min
#142: The Ultimate Guide To Creating Your Marketing Plan: Part 1
When I talk to most people about their marketing plan, I hear stuff like this constantly... “I’m going to focus on networking as much as possible.” “I’m going to start reaching out to musicians on In...
28 Juli 202032min
#141: How Free Work Fits Into A Healthy Audio Business
I’ve lost track of how many times I’ve seen threads in forums and groups devolve into chaos over one topic: free work. Some say you should always do free work. Others say you should never work witho...
21 Juli 202021min
#140: Business Basics: Why Cashflow Is Crucial, And How To Manage It Properly In Troubling Times
With unprecedented amounts of businesses shutting down worldwide, it’s time for us to talk about business basics. For a business to make it through tough times, they have to have to understand cash f...
14 Juli 202045min
#139: The 4 Most Important Requirements For Naming Your Business
“What should I name my studio? Should it be my personal name or should I pick another name?” People ask me questions like this at least twice per month I’ve answered it dozens of times on group coac...
7 Juli 202014min
#138: The 4 Audio Business Models, The Pros And Cons Of Each, And How To Avoid "The Death Zone" | The 6FHS Business Quadrant
Too many audio engineers start off by offering cheap services and are then shocked when their clients leave as they raise prices. Others are so inundated with work that they can’t keep up but are una...
30 Juni 202046min
#137: How To DeF*ck Your Marketing Message With A "Before & After Transformation"
Think fast: Can you tell me what your business provides in 20 seconds or less without fumbling your words or pausing to think? If not, how do you think you come across to the person you just met if y...
23 Juni 202036min
