Why your marketing fails to generate sales
Too many marketers allow the siren songs of false measure to distract them from sales. When you understand true behavioral measures you can quickly scale your business. Whether you help clients do thi...
30 Maj 202324min
An often ignored use of marketing focused goals
Most copywriters don’t know to do this. They work very hard and stay broke. Everything about growing their copywriting business fails. It doesn’t have to be that way. Instead of struggling, you can...
28 Maj 202317min
Critical marketing performance factors that boost cash flow
This is part two (final) episode in a series about Marketing Optimization Essentials. I’m updating my course #AI4, which focuses on better reporting to drive profits from marketing campaigns. Use thes...
12 Maj 202336min
Performance optimization insights that make you a marketing hero
Start increasing your conversion on direct response campaigns with these 12 marketing optimization essentials. This is part 1 of a two part series about improving marketing performance. Use these insi...
11 Maj 202323min
What is a market research commission? How to use it?
Commissioning market research is the fastest way to get up to date on a specific target audience. You get practical insights into what motivates a buyer. Rather than searching the internet, these comm...
29 Apr 202322min
What belongs in every piece of content you write
Never write a piece of content that doesn't include these elements. If you do, then it will turn off readers.Failure to include these critical elements is like writing on paper and lighting it on fire...
24 Apr 202317min
A complete system to get more clients
12 Apr 202315min
Do this to be more profitable on social media
Reach more decision makers and folks who can hire you with this simple method. Discover the good, better, and best strategy for self promotion in professional networks.
10 Apr 202319min
