Understanding complete marketing costs
Too many businesses only count the dollars they spend on advertising. But a marketer who creates profits for clients understand the bigger pictureWhen you have these measures in mind you can avoid the...
14 Dec 202114min
How marketers can do more good
As a copywriter or marketer you are the ideal support for worthy causes. You can help nonprofit clients get more funds raised each year.This episode outlines a few valuable services that you can add t...
10 Dec 202121min
The reverse joint venture cooperative marketing
There are many ways to do cooperative marketing. You can lower your lead costs using this unique approach. Increase the value you can deliver to customers.Cooperative marketing is partnering to share ...
6 Dec 202123min
An exciting way to revitalize websites
This is the kind of service that helps customers get more traffic and leads from their website. You’ll transform their inventory of contents into magnetically attracting new visitors. It’s a simple ap...
26 Nov 202114min
The parallel promotion method for writing
When you do the special reports and sales letters write themselves. You can start generating leads on the first paragraph when you write this way.Headlines, teasers, and benefits all form the basis of...
21 Nov 202127min
The real work of constant marketing
The gurus make constant marketing sound so sexy. Simply record a podcast and wow you’re suddenly a celebrity. But you and I know that’s not the truth.When you understand the true work necessary for co...
17 Nov 202115min
The only measure that matters to clients
If you want to serve your clients you have to do more than the transaction. It is critical to establish upfront the agreement of how success will be measured.You want clients who can measure. This way...
7 Nov 202112min
Writing to the dreams and desires of clients
If you want to increase conversion rates then you must connect with the outcomes and desires of buyers. Today’s podcast is going to share insights on how to have more emotional and connective copy.Bec...
30 Okt 202113min
