What is bridge content (and how to use it)
This technique amplifies positive media coverage while connecting with prospective buyers. Use it to create a media loop which increases credibility.Newspapers, reporters, journalists, and media publi...
16 Juli 202318min
Measure marketing efforts the right way
If you want to reach high value prospects you have to be in the right place with the right tools. Measuring marketing efforts so you know what works is critical.In this episode I cover how to find the...
13 Juli 202324min
Double your leads and sales quickly
Most conversion rate optimization is haphazard and with no real plan. That's because advertising agencies don't want to risk customers holding them accountable.Employees resist excuse-eliminating mea...
11 Juli 202316min
Turns cold contacts into hot buyers fast
What if you had a method to reach out to cold contact that turns them into hot buyers? Everyone hates spam, but follow this method to be a welcome guest.#LeadGeneration #ColdCalling #WarmProspectingDi...
9 Juli 202315min
A conversion rate optimization method that works
Discover a proven conversion rate optimization method that delivers bottom line growth. It’s contrary to what most agencies offer. I’ve built this method on more than 20-years of business development ...
3 Juli 202318min
How to write a book for residual income
Whether you are a copywriter writing a book for someone else, or helping a client with the process, or writing your own book, listen up. There is a proven approach to write books that sell. It starts ...
1 Juli 202323min
Your first step to becoming a million dollar agency
Are you tired of rollercoaster income? That's where you work a client assignment only, then spend weeks or months finding the next client. Meanwhile, suffering from no income.Following this approach, ...
28 Juni 202315min
WARNING: How AI Impacts the Unsuspecting Copywriter
Will artificial intelligence (AI) be the death of copywriting? Beware of this specific problem that AI brings to every copywriter. Yes, AI changes the sales and marketing landscape. But not for the re...
21 Juni 202312min
