Keeping up with Cannabis Advertising (with Sam Hollander)
Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities ...
23 Feb 202240min
Finding Mentorship in AdTech (with Matt Barash)
Finding a mentor is difficult in any industry, but the adtech world poses its own unique set of challenges for those seeking guidance in an ever-evolving field. Renowned adtech sales leader, executive...
26 Jan 202254min
How to Thrive as a Programmatic Consultant
After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build a programmatic consultancy in 2019. In the few years since she became an entrepr...
20 Dec 202141min
Creating Inclusive Workplaces (with Corean Canty)
The adtech industry has been working through a 'Great Resignation' this year as marketing professionals leave their current positions and seek new ones that better cater to a diverse array of inclusiv...
15 Sep 202136min
Test Cookieless Targeting...Now! (with Angelina Eng)
Even with Google's recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers...
28 Juni 202143min
How to Lead a Digital Agency (with Mitch Joel)
Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and competitive disruptors, it's more challenging than ev...
28 Maj 202150min
How to Pitch Digital Innovation (with Walter Geer III)
The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients? Walter Geer III shares how he empowe...
29 Apr 202137min
Considering Cookie Loss & Privacy Law (with Pedro Pavon)
With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers must consider the loss of cookies, and find new way...
30 Mars 202140min
