Rethinking qualitative analysis: Do we really need a faster horse?
In this episode, Lisa and Tom, your AI hosts, explore the evolving role of generative AI in qualitative data analysis based on a blog written by Dr. Susanne Friese. While AI tools can assist with task...
19 Sep 20249min
The evolutation of qualitative research: From tape recorder to genAI
This episode explores the evolution of qualitative research methods, tracing a path from early manual methods to the integration of artificial intelligence (AI). It begins by describing the challenges...
19 Sep 202410min
Sometimes you need a little bit of data and lots of right brain
In this podcast, the two AI-hosts Lisa and Tom talk about my blog "Sometimes you need a little bit of data and lots of right brain". In this blog I argue that market researchers often prioritises co...
17 Sep 20249min
