App Marketing by App Masters

Did you know that an increase of only 5% in customer retention may raise profitability by 95%?* Figuring out your customers' lifetime value (LTV) is a vital step to increasing your profitability. You will discover: - What is the lifetime value of a customer - How to calculate lifetime value of a customer the easy way - Can LTV predictions be made with machine learning? - How to forecast cashflow What is LTV? Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This ‘worth’ of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting. It is a key metric in subscription based business models, along with MRR (Monthly Recurring Revenue). Martin Macmillan is the Founder and CEO of Pollen VC, the leading provider of non-bank debt financing to the digital economy. Learn more: https://pollen.vc/ https://pollen.vc/calculators/roas-ltv-and-cash-flow/ App Audits: https://apps.apple.com/us/app/mid-ages-rpg-adventure/id1599055907 https://play.google.com/store/apps/details?id=com.glitchedlab.driftup2.carxdriftracing.driftinggame.cargames.highway.max.pro.tokyo.hypermaxpro.thumb.racing.driftstunts SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

5 Sep 20221h 4min

We all know that having a trial on your onboarding paywall increases conversions and revenue. However, do you need to offer a trial once someone is in your app and using it? Joining me is an App Masters Elite member who recently ran an AB test regarding disabling free trials after onboarding and so some amazing results. A/B Test: Segment A: Free trial was offered during onboarding and after onboarding if user didn't subscribe Segment B: Free trial was offered during onboarding, but afterwards if the user want to try Premium, they had to pay (no free trial) Read full write up on Twitter: https://twitter.com/wsidell/status/1517416801373630465 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\ SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

30 Aug 202210min

Discover THE strategies that help you earn more money from your mobile games. Learn: - The most important thing to look for when you are trying to monetize your game - How to balance game design and monetization - How to maximize your ad monetization - How to use psychological triggers to increase in-app purchases - How to find the right monetization strategy at the different stages of your game Elena Bugakova is the Publishing Producer at AppQuantum. App Audits: https://apps.apple.com/us/app/revolution-chess-game/id1592512979 https://play.google.com/store/apps/details?id=com.rollsroyce.cars.simulation.luxury.gamesgames Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\ SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

29 Aug 20221h 16min

Discover the best practices for chatbot marketing and automation and the Modern Support Journey philosophy. Rapid scale can make it tough for an app publisher to keep up with user support. Without automation, you need to choose between overloading your support agents with an influx of tickets or hiring new support agents. With the former, this influx can lead to long wat times, poor customer satisfaction, and burnt-out agents On the other hand, hiring additional support agents can be expensive and you’ll also have to hope that the user count stays high enough to be able to avoid layoffs down the road. With automation, however, you can have the best of all the worlds. A well-thought-out automation strategy can help your users to self-serve and quickly resolve their own issues for cents on the dollar, allowing your agents to focus their time on more complex challenges and on your VIP users. Looking at the big picture, automation not only saves you money but also... - Improves retention rates - Speeds up time to resolution - Decreases complaints and bad reviews in the app stores due to a poor customer support experience or long wait times - Can increase CSAT scores Helpshift Feedback+ https://www.helpshift.com/products/feedback-sdk/ Connect with Samantha: https://www.linkedin.com/in/samantha-pang/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

24 Aug 202217min

In part 2 of our live stream with Florian Gleißner, you will discover the 3 things your marketing might be missing. #1: Know you KPIs #2: Marketing funnel You'll have to listen to hear #3. Also, we audit a Venmo type of app and a couples game. Florian Gleißner is the Marketing Manager at Admiral Media. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\ SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

22 Aug 202226min

Discover how to setup a mobile CRM and how to use it to increase your retention and monetization. Plus, you'll learn the 3 important stages of a mobile CRM. Florian Gleißner is the Marketing Manager at Admiral Media. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\ SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

22 Aug 202227min

Discover a simple strategy you can use to find product market fit and the questions you should ask your users that will lead you to optimize your features. Helpshift Feedback+ https://www.helpshift.com/products/feedback-sdk/ Connect with Christine: https://www.linkedin.com/in/christinebdart/ Product Market Fit Blog Post: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\ SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

17 Aug 202216min

In part 2 of our live stream with Luke Memet, you will discover the importance of using long tail keywords if you do NOT have a big budget for marketing. We also audit a social media cover maker app and a fitness app. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

15 Aug 202239min