Which Agencies Should Launch a Lead Generation Strategy ASAP (and Who Should Save Their £££)
"I'm struggling to get clients... maybe I should hire a new business agency" I kid you not: I hear some version of this from 50% of the people who want my help with lead generation. "I'm having a hard...
21 Nov 202221min
Is This the Missing Link in Your Marketing?
Melissa Harstine talks with Charlotte about how customer insights have sharpened Kaffeen's marketing, and how they could do the same for you. Listen into this episode for topics like: What is customer...
7 Nov 202234min
The 5 New Business Mistakes Most Ambitious Design Agencies Make
January resolutions don't begin and end at the (home) gym. But all too often agency ambitions for a shiny new year also fail to make it past the gatepost of February 1st. Here are the five new busines...
16 Okt 20227min
How To Hire Your First Marketing Employee
For many design firms, the first marketing/ new business person's hire represents an exciting marker of growth. A kind of milestone that says you've made it, and a signifier of your ambition to scale....
2 Okt 20226min
8 Selfish Reasons to Send the Elevator Down
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising Kindle Edition by Ryan Holiday https://amzn.to/3dx1SM3 It maybe fairly old by this point (8 years at time of writing)...
18 Sep 202210min
The Irony of Pricing Higher Than is Comfortable
If you feel you're undercharging, you're in company. Industry-wide, designers are often hung up on charging for time because of the decades they've spent filling in timesheets. Here's how to get over ...
4 Sep 20225min
When Big Isn't Best
Often within the agency space, there’s a perception that big is more important than efficiency and profitability. I disagree, so here are a few things that hold people back and are easy to resolve. 🎧...
21 Aug 20226min
How To Get Data When Your Client Won’t Cooperate
Even with the most notice you could possibly give a client, that you want to enter their project for an award, invariably there are always those times when it really feels like you’re not getting the ...
8 Aug 20229min
