Beginners Guide to Design Thinking

Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.

Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!

We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!

From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.

So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.

Once you’ve finished listening, we have two small requests:

If you enjoy the show, please leave us a review on your favorite podcast platform. (If not, shoot us an email and let us know how we can improve.)
Reach out! Send us an email or connect via LinkedIn to share what actions you’ve taken from any of our episodes. We bloody love action-takers! 🙂

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Avsnitt(47)

P is for Prototyping

In this episode we touch on one of Tracy's favourite stages in the design thinking process; prototyping. Having spent years working as a Design Director for a major household brand, what Tracy doesn'...

7 Aug 202338min

O is for Observe

In this episode we cover one of the main stages in the design thinking process: observe. Sure, we all observe ourselves and others on a daily basis, but when you need to observe with purpose; to be ...

25 Juli 202335min

M is for Michael Lewrick

In this episode we chat with Michael Lewrick, PhD, MBA. Michael has worked intensively these past few years to establish himself as a Thought Leader and world-renowned specialist in the field of Desi...

27 Juni 202330min

L is for Lucy Patterson

In this episode we find out more about the journey that lead one of the co-hosts, Lucy Patterson, to a career in design thinking. From the influence of her Grandparents on her mindset, to a successfu...

13 Juni 202330min

K is for Key Steps

In this episode we explain a bit more about the key steps of the design thinking process; exploring the 'double diamond' concept, which is currently celebrating its 20th year of use. So join us as w...

30 Maj 202331min

J is for Journey Maps

In this episode we explain a bit more about one of the most commonly used tools in Design Thinking, journey - and empathy - maps. Within business, maps may relate to your customer's thoughts, feeling...

16 Maj 202330min

I is for Ideation

In this episode we explore ideation - a key element of design thinking - and how it fits into the innovation space. If you think that ideation is just a brainstorming session, then you need to listen...

2 Maj 202328min

H is for How Might We?

In this episode we explore one of Lucy's favourite Design Thinking tools; 'How Might We?' There's more to Design Thinking than just fun and effective tools, and in this episode we explore a bit of th...

18 Apr 202322min