Beyond the Workbench

What does it take to create a retail space that sells, even when you're closed? This episode explores the strategy, psychology, and practical lessons behind effective merchandising for small business ...

5 Dec 202558min

What do you do when motivation disappears and even getting to the workshop feels impossible? This episode explores how community connections, brain chemistry, and simple habits can help makers push th...

5 Dec 202552min

What does it take to carve out a unique space in the leathercraft industry and scale a home-based business while working as a firefighter? This episode explores finding your niche, building a team, an...

6 Nov 202557min

What if your biggest mistakes are actually your best teachers? Odin and Magnus explore how failure—both at the workbench and in business—often leads to the most valuable lessons.In this episode, we di...

23 Okt 202555min

How does a craft rooted in tradition adapt to a changing world? Ryan King of King's Saddlery joins Odin and Magnus to explore the tension between honoring the past and embracing the future of leatherw...

10 Okt 202548min

When should a maker shift from custom work to production? And what does that transition really look like? Odin and Magnus have a casual catch-up conversation about the tough choices that come with gro...

25 Sep 202559min

What do corporate sales and custom saddle making have in common? More than you'd think. Jeff Bean of CJ Bean Saddlery joins Odin and Magnus to share how the principles of good salesmanship translate d...

11 Sep 202554min

What makes a leathercraft show more than just an event? Odin and Magnus reflect on the Heart of Texas Leathercraft Show in Waco, Texas—a gathering that brings together artists, learners, vendors, and ...

28 Aug 202549min