Philip VanDusen - Naming Your Business
If you're starting a business, deciding on a brand name is one of the most crucial elements of the process. Should you personalize your business by including your name or pick a generic business-orien...
17 Apr 20236min
Philip VanDusen - Building Your Brand Pyramid for Entrepreneurs
Working with a brand pyramid is one of the most valuable strategic branding tools that could be used to help communicate and define your business's identity. The Brand Pyramid provides a clear roadmap...
10 Apr 20237min
Philip VanDusen - Communication Hierarchy
Communication Hierarchy is an essential concept in marketing and design, as it helps determine the order of information presented to an audience. It's more than just a visual structure— it's about und...
3 Apr 202311min
Philip VanDusen - Design Thinking for Entrepreneurs
Design Thinking has quickly become essential in modern marketing and digital design. This methodology helps to create solutions that address real customer problems. It encourages teams to think outsid...
27 Mars 202310min
Philip VanDusen - 5 Reasons To Publish Content
When it comes to building a successful business, content is truly king. It's not just about putting up a website or creating some ads; having valuable and quality content is the key to getting people'...
20 Mars 20235min
Philip VanDusen - 14 Ways To Create An Iconic Brand and Business
All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature? In this podcast, I survey some of the world's most iconic brands and discuss th...
13 Mars 202311min
Philip VanDusen - How to Deal with Difficult Clients
Working in any creative profession can be a rewarding and fulfilling experience, but it can also come with difficulties. One of the biggest challenges is dealing with demanding clients. While all clie...
6 Mars 20238min
Philip VanDusen - 10 Ways To Increase Brand Awareness
The very first step in building a brand is letting the world know that you exist, that is, establishing brand awareness. Ultimately, products and services that achieve and maintain a high level of bra...
27 Feb 202313min
