32: Who owns the Oakland A's?
In the 1970s, the Oakland A’s were the most bonkers team in baseball. They had bright yellow and green uniforms, iconic handlebar mustaches, and a live donkey for a mascot. It was an eccentric owner's...
15 Maj 201937min
31: Bill Nye the GMO Guy
Back in 2014, Bill Nye The Science Guy was skeptical of genetically modified foods, or GMOs. It raised some eyebrows when he abruptly changed his mind after visiting Monsanto - the huge biochemical ag...
1 Maj 201937min
30: What does a brand sound like?
Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic b...
24 Apr 201934min
29: LaCroix, Canada Goose, and Carhartt are cool. Why?
Some brands aren’t cool no matter how hard they try. Others start out cool, but lose their cachet over time. Then there are the brands that somehow, surprisingly turn cool. Without really changing the...
17 Apr 201937min
28: Victoria's Secret is Out
For decades, two men at Victoria's Secret have had immense power. One built the chain into a powerhouse. The other ran the Victoria's Secret Fashion Show, handpicking the models called "angels." Then ...
10 Apr 201936min
27: Harley-Davidson Rides to Live
Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and before l...
3 Apr 201936min
26: The Best a Woman Can Gillette
Cristen Conger and Caroline Ervin always figured razor companies convinced women to start shaving. But when they looked into it, they discovered the question of why women shave is much more complicate...
27 Feb 201935min
25: The VW Beetle's Dark Past
The Volkswagen Beetle is a symbol of peace, love, and harmony. It’s also a product of Nazi Germany. The story of how the Beetle transformed from Hitler’s car to the Love Bug involves a British army ma...
20 Feb 201937min
