Top Copywriting Myths, Busted - Part I (Episode 200)
Turns out, just because it’s on the Internet doesn’t mean it’s true. 😉 Now, many of us know this, but it can be easy to believe things we read or see—even on an unconscious level … … And some o...
23 Okt 202433min
#1 Thing Getting in Your Way of Copywriting (and Other!) Success (Episode 199)
“Pitching is hard.” “I am scared to meet with clients.” “I can’t become a copywriter.” Do any of these sound familiar? The patterns we create by feeding our brain certain narratives is the ultimat...
16 Okt 202437min
Finding Copywriting Success Through Curiosity - Jared's Story (Episode 198)
Does the word “sales” give you the heebie jeebies? It did for Jared, too. Jared was working in tech when he started a blog about customer success, software as a service, and other tech topics. But ...
9 Okt 202428min
8 Unbreakable Laws of Copywriting (Episode 197)
Copywriting is one of the most flexible careers (You’ve probably heard us say that so many times you’re like, “Nicki and Kate, we know!.”) Just because its flexible does not mean there aren’t certain...
2 Okt 202429min
5 Email Copywriting Tests to Recommend to Clients (And Get More Work) (Episode 196)
You don’t have a crystal ball to predict the *exact* copy that will resonate with your client’s audience. But, you do have a different tool that can help: A/B testing. A/B copy tests—comparing one el...
25 Sep 202434min
Freelance vs. Contract: Which is Better? (Episode 195)
Freelancing or contracting: what’s the difference? There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freelan...
18 Sep 202430min
Part-Time Attorney, Part-Time Copywriter - Leslie's Story (Episode 194)
You wake up in the morning, excited to start the day … then remember you have to go to work. *Groan* Burnout: we’ve all been there. For Leslie, it turned out she still enjoyed being an attorney—jus...
11 Sep 202430min
Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client
As writers our clients hire us to … well … write! So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want? ...
6 Sep 202415min
