#154: The App Store is 15 years old with Simon Dussart, CEO at Adjust
Here is a question you may not expect - do you remember yourself when you were 15? And the tough one for all parents - do you remember your kids when they’re 15? Today we’ll be talking about the very ...
10 Juli 202338min
#153: Building a superior mobile product with Lisa Pickett, digital product and marketing specialist
Remember your first day in the office at your first job? Now switch mentally to today, think about what your work on a project looks like now. What’s the difference? Why do you feel way more confident...
26 Juni 202339min
#152: Achieving product-market fit whilst growing 20% M/M with Nathan Hudson, Founder & CEO at Perceptycs
There are roughly 5 million mobile apps between iOS and Android (roughly speaking - the population of Norway) and of course every single of those apps has its own purpose and they collectively help al...
19 Juni 202332min
#151: ChatGPT’s impact on social media, influencers, and brands with Jason Mitchell, CEO at Movement Strategy
Six months ago, ChatGPT sounded like yet another high-tech gibberish for people who were in the know, today well more than 100 million people around the world use this cutting-edge Generative AI tool ...
12 Juni 202336min
#35: TikTok audiences with Andre Kempe, Founder at Admiral Media
Are you on TikTok? Who isn’t on TikTok? Although it’s popular with younger audiences, it is possible to attract multiple generations with TikTok’s advertising platform. The story of early adoption by ...
7 Juni 202321min
#34: Privacy & data in mobile with Alex Ritchie, Product Manager, Privacy and Data at AdColony
Do you take your smartphone for granted? Even though you’ve had it for years and use it every day? What personal and private data is collected about you and the apps you use? For the last couple years...
7 Juni 202325min
#33: Advertising on TikTok with Tiffany Ou, GM Americas at Nativex
To make an app business sustainable, app marketers need to have a robust strategy to secure their apps growth. When app growth slows down, should marketers try advertising on a new channel? If yes, wh...
7 Juni 202322min
#11: App UA and retention via geo-localized ads with Marco Scabioli, Mobile Marketing Manager at FlixBus Munich
Today the very next goal on every app marketer’s agenda, after acquiring app users, – to retain them. According to multiple sources, the app industry 90 days retention rate varies from 32% to 4% perce...
7 Juni 202331min
