#120: 2022 Mobile App Experiences Gap Survey with Corey Gault, Senior Director of Corporate Communications at Airship
Think about it, from the time you wake up in the morning to the moment you fall asleep at night you use tools. Please, don’t picture necessarily a hammer or a screwdriver as a tool, I mean tools in a ...
12 Sep 202240min
#119: LTV in Mobile with Levi Matkins, CEO of LifeStreet
At the heart of any sustainable business is knowing how much money you actually make with each client. When you launch a mobile app project, your hope is to sustain this business for years to come, no...
22 Aug 202223min
#118: What an app and the Black Mirror movie have in common? with Emily Tate, Managing Director at Mind the Product
At this very moment, somewhere on the planet app development teams are working on new mobile apps. Some of them are thinking through features of those apps, others are ready to launch them on an app s...
15 Aug 202235min
#117: App Subscriptions Best Practices with Tobias Boerner, Co-Founder at Admiral Studio
It’s been a while since we talked on this podcast about App Subscriptions - the latest business model for mobile apps that powers revenue generation for so many apps today. It all started with video a...
8 Aug 202222min
#116: An App Launch: Expectations vs. Reality with Amrick Chauhan, Lead Product Manager at Which?
Expectations versus reality. This theme is as old as this world. In so many walks of life, we set our expectations high, we’re driven by optimism, which on itself is a great quality but sometimes it m...
1 Aug 202226min
#115: Chasing app users’ rapidly changing interests with Fabien-Pierre Nicolas, Advisor at SmartNews
If you app marketer, one of the things at your job that rises your pulse and eyebrows is the mobile churn. This is the KPI that measures the percentage of users who have abandoned your app, the logic ...
25 Juli 202246min
#114: Does Connected TV become the next big thing in UA? with Arthur Querou, CEO at Vibe
Let me ask you something, do you watch TV? Sem Nexus, Apptweak Depending on your age, when you hear a question like this, you may get a mental picture of a TV set or your Roku box, your Apple TV, or e...
11 Juli 202229min
#113: How Lose It! hit 2 million monthly active users with Erin Webster-Shaller, VP Marketing at Loose it!
Ok, a quick experiment - try to recall apps on your smartphone, that you’ve been using since the inception of the App Store? And now, I am not talking about the native iOS apps, no-no, apps developed ...
4 Juli 202236min
