![#19: App Store Optimization in action with Paul McCallum, Director of Customer Acquisition at Babylon Health [case study]](https://cdn.podme.com/podcast-images/6D12ADCDECAD32A11418C5B7A757D42E_small.jpg)
#19: App Store Optimization in action with Paul McCallum, Director of Customer Acquisition at Babylon Health [case study]
What is app store optimization (ASO) capable of doing? It’s crucial to know ASO techniques, and learning them from first-hand experience is just as important. Today’s guest is Paul McCallum from Babyl...
18 Maj 202016min
#18: Full Funnel App Marketing with George Sharpe, founder of Favoured
Mobile app marketing is a journey, that starts the moment a person sees an ad for a mobile app and finishes when she or he takes an action - buy an app copy, subscribe to it, register for a service or...
11 Maj 202034min
#17: App marketing on TikTok with Tim Armoo, CEO of FanBytes
It is the app that both tech pundits and regular people like you and me talk about. Admittadly not all us use the app but we have heard about it many times for sure. TikTok. According to SensorTower, ...
4 Maj 202022min
#16: 10 Actions marketers need to win mobile with Lexi Sydow, Data Analyst at App Annie
The COVID-19 pandemic has impacted all of us, in one way or another. Many marketers and businesses are finding it difficult to know which specific steps to take to handle this crisis. Today’s guest is...
27 Apr 202026min
#15: The art of storytelling for app marketing during COVID-19 pandemic with Faye Liddle-Moore, Commercial Director, Northern Europe at Outbrain
Storytelling has been around since the beginning of time, and it continues today. In fact, it's really crucial for how our society and economy work nowadays. Think of TED Talks and Apple Inc. keynotes...
20 Apr 202023min
#14: Marketing automation on mobile with Paul H. Müller, CTO & Co-Founder of Adjust
What do you do all day? What does it take to be efficient and organized? Our lives are busy and hectic. We struggle to get everything done because there just isn’t enough time. A life of a mobile mar...
13 Apr 202025min
#13: User Acquisition Challenges: from gaming to food delivery, Anh Nguyen Director Of Performance Marketing at Wolt
When several years ago Apple split the App Store on Games and Apps, it did so by a very good reason. By that time it was obvious that the whole app ecosystem was clearly divided between these two - mo...
6 Apr 202017min
#12: App growth strategy with Mick Rigby, CEO at Yodel Mobile
What comes to mind when you think of Silicon Valley startups? Growth strategy? Sustainable app business? In fact, an app growth strategy is the topic on a white board of so many app startups around th...
30 Mars 202018min
