Ep 43 Demand-side Sales 101 (with Bob Moesta)
For most of us, sales means reciting features, benefits, pressuring customers into purchasing. Selling feels icky. It’s not our fault – that’s how most selling is done. There’s a better way. Bob Moest...
10 Nov 202056min
Ep 42 How I Learnt To Win A Presidential Election (with Jeff Gothelf & Josh Seiden)
Back in 2016, Josh Seiden and Jeff Gothelf teamed up to explain how the Obama campaign testing their software systems early gave them an upper hand over the Romney campaign using facts and figures and...
3 Nov 20209min
Ep 41 Busting Myths About Building A Company (with Thompson Aderinkomi)
In this talk, Thompson Aderinkomi - co-founder Nice Healthcare- will share how he has come to understand why so many of the things people know to be true about growing a successful business are simply...
27 Okt 202045min
Ep 40 The Email Game (with Rahul Vohra)
How can you find fun in the usually mundane? Do you design your business software like game designers design games? Rahul Vohra founded Superhuman as the antidote to boring email platforms. Being abl...
20 Okt 202054min
Ep 39 Mensch Patterns (with Derek Sivers)
Derek Sivers has been a musician, circus performer, entrepreneur, TED speaker, and book publisher. Long ago he started CD Baby, and wrote a great little book about it called “Anything You Want”. In th...
13 Okt 202040min
Ep 38 Jobs, Pains and Gains & Designing Better Value Propositions (with Alex Osterwalder)
Alex is the author and inventor of Business Model Canvas, a best-selling book and tool to visualise, challenge and reinvent business models. At Business of Software Conference Europe 2017, he led us t...
6 Okt 20201h 3min
Ep 37 How To Use Jobs To Be Done To Perfect Your Product’s Messaging (with Claire Suellentrop)
When marketing a product, it’s common for founders to focus on the product itself with pitches like “Look at our cool features! We help you do X activity better!” Which can just get lost in the noise....
29 Sep 202059min
Ep 36 1 Startup In 10 Years vs 1,000 Startups In 10 Minutes (with Matt Wensing)
Software businesses contain an incredible number of moving parts and variables. How can we isolate and study them? For most of us, it’s a combination of trial and error and learning from others’ mista...
22 Sep 20209min
