Ep 43 Demand-side Sales 101 (with Bob Moesta)
For most of us, sales means reciting features, benefits, pressuring customers into purchasing. Selling feels icky. It’s not our fault – that’s how most selling is done. There’s a better way. Bob Moesta has taken Jobs-to-be-Done theory and flipped it to apply it to sales. In this talk Bob talks about how to help people to buy, without selling. He takes us through the six steps of a customers journey from ‘first thought’ to ‘on-going use and building habits’. Knowing this journey can help you to position your product differently and help your customers buy. Recorded live online at Business of Software Conference USA Online 2020. For more great videos visit businessofsoftware.org/videos and don't forget to sign up for the BoS Newsletter at businessofsoftware.org/update
10 Nov 202056min
Ep 42 How I Learnt To Win A Presidential Election (with Jeff Gothelf & Josh Seiden)
Back in 2016, Josh Seiden and Jeff Gothelf teamed up to explain how the Obama campaign testing their software systems early gave them an upper hand over the Romney campaign using facts and figures and rigorous testing. Recorded live at Business of Software Conference USA 2016 in Boston, MA For more great talks, visit businessofosoftware.org/videos
3 Nov 20209min
Ep 41 Busting Myths About Building A Company (with Thompson Aderinkomi)
In this talk, Thompson Aderinkomi - co-founder Nice Healthcare- will share how he has come to understand why so many of the things people know to be true about growing a successful business are simply not true. His experiences as a serial entrepreneur have taught him to question the orthodoxy and why deciding on the right course is down to you. He will leave you with an understanding of how you can ask the right questions through some very honest and personal experiences. Recorded live at Business of Software Conference USA 2019 in Boston, MA. For more great videos visit businessofsoftware.org/videos Keep up to date with all the BoS goings on with new talks, masterclasses, and speaker sessions with the newsletter. Sign up for free at businessofsoftware.org/updates
27 Okt 202045min
Ep 40 The Email Game (with Rahul Vohra)
How can you find fun in the usually mundane? Do you design your business software like game designers design games? Rahul Vohra founded Superhuman as the antidote to boring email platforms. Being able to do things faster, without distraction, and with a goal of inbox zero makes you change your perspective on emails. Rahul talks us through the different aspects to think about when designing business software and how to make an everyday task exciting and surprising for the user. Recorded live at Business of Software Conference USA 2019 in Boston, MA. For more great talks, visit businessofsoftware.org/videos
20 Okt 202054min
Ep 39 Mensch Patterns (with Derek Sivers)
Derek Sivers has been a musician, circus performer, entrepreneur, TED speaker, and book publisher. Long ago he started CD Baby, and wrote a great little book about it called “Anything You Want”. In this BoS Talk Derek will offer some perspectives on what we can do to be more mensch and make the world a better place, how can we end up on the right side of history, and why we should keep our eyes on how the game we play is going to end. Recorded live at Business of Software Conference Europe 2019 in Cambridge UK Fore more great videos visit businessofosftware.org/videos. don't forget to sign up for the BoS Newsletter to get updates when new talks go live. Visit businessofsoftware.org/updates
13 Okt 202040min
Ep 38 Jobs, Pains and Gains & Designing Better Value Propositions (with Alex Osterwalder)
Alex is the author and inventor of Business Model Canvas, a best-selling book and tool to visualise, challenge and reinvent business models. At Business of Software Conference Europe 2017, he led us through an exercise to help identify the jobs your product should be doing to meet the needs and pains of their ideal customer. Recorded live at Business of Software conference USA 2017 in Boston, MA. For more great talks, visit businessofsoftware.org/videos or sign up for our newsletter to receive reminders of when new talks are live online at businessofosftware.org/updates
6 Okt 20201h 3min
Ep 37 How To Use Jobs To Be Done To Perfect Your Product’s Messaging (with Claire Suellentrop)
When marketing a product, it’s common for founders to focus on the product itself with pitches like “Look at our cool features! We help you do X activity better!” Which can just get lost in the noise. Capturing your customer’s attention requires focusing on their ultimate motivation (“job to be done”), to transform her current situation into a preferred one. Claire Suellentrop loves getting inside customers' heads, uncovering what those customers really care about, and using these juicy details to create great marketing. She's currently the co-founder of two companies: Userlist.io (behavior-based email for SaaS products), and Forget The Funnel (SaaS marketing training). recorded live at Business of Software Conference UAS 2018 in Boston, Ma for more great talks, visit businessofsoftware.org/videos
29 Sep 202059min
Ep 36 1 Startup In 10 Years vs 1,000 Startups In 10 Minutes (with Matt Wensing)
Software businesses contain an incredible number of moving parts and variables. How can we isolate and study them? For most of us, it’s a combination of trial and error and learning from others’ mistakes when they’re brave enough to share them. Matt has spent the last 10 years starting and running his own software company (Riskpulse), learning many hard lessons along the way. Recorded at Business of Software Conference USA 2018 in Boston, MA For more great talks, visit businessofsoftware.org/videos
22 Sep 20209min
