Ep 83 Why a SaaS Pricing Consultancy Gives Away Free Software (with Patrick Campbell)
SaaS companies obsessed by User Acquisition and User Acquisition Cost are focusing on the wrong metrics, missing the far more important growth drivers for a SaaS business: monetization and retention. In this talk from ProfitWell's Patrick Campbell, we look at the importance of developing your product in collaboration with your current users to understand the needs of the people that are paying for your product.
7 Sep 202144min
Ep 82 From side hustle to 1000 people (with Jason VandeBoom)
Jason went against a lot of traditional advice for startups: staying in your lane; not going after big companies as your first customers; treating customer support as a cost center. Those unorthodox decisions have been key to the growth of ActiveCampaign.
31 Aug 202157min
Ep 81 Don’t Be The Last to Know (with Claire Lew)
Be it Fear or futility, Those pesky employees aren’t telling you everything. Claire Lew looks at why and gives you actionable advice on how to build a better work culture. For more talks, check out businessofsoftware.org
24 Aug 202157min
Ep 80 Humanising the Web (with Sarah Hatter)
Are you saying ‘sorry for the inconvenience’ and ‘Thank You for the Feedback?’. Is your customer support leaving your paying customers feeling more exasperated than fulfilled? Sarah Hatter is here with a talk to remind you of what you should be saying or what might be triggering negativity. For mroe great BoS talks, visit businessofsoftware.org/talks or sign up for our newsletter to receive regular updates direct to your inbox.
17 Aug 202140min
Ep 79 Praxeology – Lessons from a Lost Science (with Rory Sutherland)
Psychology, philosophy, and economics together demonstrate how software developers, entrepreneurs and engineers need to embrace the forgotten science of Praxeology. For more BoS Talks, visit businessofsoftware.org
10 Aug 20211h 3min
Ep 78 10 Lessons Learned about Venture Capital (with Heidi Roizen)
Heidi Roizen Is a Silicon Valley executive, venture capitalist, and entrepreneur. In this BoS Talk she discussed why are VCs so difficult? Heidi, will tell you why VCs behave the way they do, and what you should do to maximize your chance of success with a venture capitalist. For more great BoS news and updates, subscribe tot eh newsletter at businessofsoftware.org
3 Aug 202129min
Ep 77 Making Trend Spotting Help Your Future Business (with Eva Pascoe)
Spotting trends is pretty easy if you know how. Using that knowledge is different – there’s one thing you really need to understand if you are going to capitalise on the future... For more great talks from BoS Conf, visit businessofosftware.org
27 Juli 202139min
Ep 76 Continuous Discovery Habits (with Teresa Torres and Mark Littlewood)
In this conversation with Fall 2021 and USA 2019’s BoS speaker Teresa Torres, Mark Littlewood digs into her latest on customer discovery and what to expect in her new book and her BoS Fall talk Continuous Discovery Habits. To be part of BoS Conf Fall 21, sign up now at businessofsoftware.org/fall
20 Juli 202140min
