
Former CFO Aaron Beam Revisits the HealthSouth Accounting Fraud
If you were asked to cook the books, would you? That's the situation Aaron Beam found himself in when his CEO told him to fix the numbers to appease Wall Street investors. Aaron is the author of Healt...
19 Sep 202050min

Paul Downs Says We Don't Need to be a Steve Jobs or a Phil Knight
Paul Downs is the author of the highly-popular book, Boss Life, and is a former guest columnist of The New York Times. Paul in this insightful interview talks about the ups and downs in running a sma...
12 Sep 20201h 34min

Ron Baker Discusses Pricing, NPS, Economics, Metrics, and Much More
The co-hosts of The CFO Bookshelf Podcast have been fans of Ron Baker for years, and our favorite podcast is one that he co-hosts with Ed Kless, The Soul of Enterprise. Ron is a recovering CPA who is...
5 Sep 20201h 6min

The Rule of 40 and More SaaS Metrics
Dave Kellogg is the former CEO of Host Analytics now called Planful. Dave is a brilliant writer on his blog called Kellblog and he's outstanding behind a mic too. Since leaving his CEO post, Dave has ...
31 Aug 202047min

John Boyd and the OODA Loop
Maybe the name John Boyd does not ring a bell, but perhaps the OODA Loop will, the mental model created by one of the most gifted military strategists since Sun Tzu. I was so mesmerized by Robert Cora...
15 Aug 202033min

Connecting the Dots Between Business and Rowing with Dan Boyne
After reading two of Dan's books, The Read Rose Crew and Kelly, CFO Bookshelf jumped at the chance to interview the author, Dan Boyne. Dan shares how he got started in rowing, what he does now as a c...
26 Juli 202046min

Strategy, Competition, and Politics
Many business students and most strategic analysts are familiar with Porter's Five Forces competitive framework. Katherine Gehl is a former CEO and was frustrated with the lack of innovation and comp...
12 Juli 202057min

2 CFOs Break Down the Kolbe A™ Index
Last week, we heard from the President of Kolbe Corporation, Amy Bruske. We enjoyed that conversation so much, we decided to unpack much of what she had to say on conative strengths. Mark and Bruce a...
6 Juni 202036min



















