Chris Malta's EBiz Insider Podcast

Online shoppers hate surprises. A tiny label that says "navy" or "oak finish" tells them almost nothing. Is that navy closer to midnight blue or cheap ballpoint ink? Is the oak a warm honey tone or th...

27 Sep 20254min

Few things tank a sale faster than a mystery shipping fee that pops up at the very end of checkout. Customers sail through your product pages ready to buy, then a surprise charge smacks them in the fa...

27 Sep 20254min

Ever land on a product page and feel like you're solving a crossword puzzle just to figure out what you're buying? Your customers feel the same pain. If they can't get answers about size, fit, compati...

27 Sep 20255min

You run a real store in a real neighborhood. People can walk in, smell the coffee, or kick the tires. But guess what? Nobody shows up cold anymore. They grab their phone, type "best [your product] nea...

20 Sep 20254min

Ever watch a shopper open twenty tabs like a caffeinated squirrel? They're trying to compare specs, prices, and features while you sit there watching a sale slip away. If your store makes people hop a...

20 Sep 20253min

Most products don't need a demo video. A coffee mug? Nope. A lamp? Please. Even a fancy desk chair doesn't need a Hollywood production to show somebody how to sit down. If a product ships with a decen...

20 Sep 20255min

Most new ecommerce sellers treat wholesalers like customer service reps. They send sloppy emails, ask a dozen rookie questions, and then wonder why suppliers don't take them seriously. The truth is, t...

20 Sep 20254min

There's nothing like the 3 a.m. panic when you realize your best seller just sold out and you didn't even see it coming. That's ecommerce whiplash. Customers are clicking "buy," you're half asleep, an...

20 Sep 20253min