CMO School
CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons from experts across marketing, mindset, and entrepreneurship to help you grow Whether you're a corporate marketer exploring the Fractional path, a new Fractional CMO figuring it all out, or a seasoned leader looking to scale and systematize your business, CMO School will give you the tools, insights, and confidence to create a career that gives you freedom, fulfillment, and flexibility—on your terms. New episodes drop weekly! Subscribe now and start building a marketing career that lights you up.

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Avsnitt(64)

How to Price Yourself as a Fractional CMO: Real Rates + The Biggest Mistakes I See

How to Price Yourself as a Fractional CMO: Real Rates + The Biggest Mistakes I See

If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you.So many experienced marketers undercharge in this role, and it’s one of the biggest reasons F...

13 Jan 12min

The AI Playbook Every Fractional CMO Needs to Get Hours Back and Stay Ahead with Callan Faulkner

The AI Playbook Every Fractional CMO Needs to Get Hours Back and Stay Ahead with Callan Faulkner

If you’re leading marketing in 2025, you can’t afford not to understand AI.In this episode, I’m joined by Callan Faulkner, AI coach and founder of The Uncommon Business, who built a $4M company in 18 ...

9 Jan 59min

How to EASILY Hit 6 Figures as a Fractional CMO With 1-2 Clients

How to EASILY Hit 6 Figures as a Fractional CMO With 1-2 Clients

If six figures as a Fractional CMO feels out of reach — like something only “top-tier marketers” or “big-name consultants” can do — this episode is going to shift that belief fast. Hitting six figures...

16 Dec 202516min

Fractional CMO School: Inside the Top Training Program for Fractional CMOs + Marketing Leaders

Fractional CMO School: Inside the Top Training Program for Fractional CMOs + Marketing Leaders

If you’ve been curious about what actually happens inside Fractional CMO School — the structure, the support, the strategy, and how marketers and fractional CMOs are scaling to six figures and beyond ...

9 Dec 202546min

The Work Beneath the Work: How I Rewired My Beliefs About Money, Success, and Worthiness (with Jess Belsky)

The Work Beneath the Work: How I Rewired My Beliefs About Money, Success, and Worthiness (with Jess Belsky)

You can do everything “right” — build the strategy, put in the hours, chase the next level — and still feel stuck. Like there’s something invisible holding you back from the growth you know you’re cap...

2 Dec 202556min

The Fractional CMO Trap: When You’ve Built Yourself a Job

The Fractional CMO Trap: When You’ve Built Yourself a Job

If your Fractional CMO business doesn’t feel like the freedom you wanted, this episode is for you.So many experienced marketers end up stuck in what I call the Fractional CMO Trap: the place where you...

25 Nov 202522min

Next-Level AI: How to Use AI as a Fractional CMO

Next-Level AI: How to Use AI as a Fractional CMO

AI is moving so fast it’s hard to keep up. Some days it’s magic, other days it’s chaos. ChatGPT forgets what you told it three prompts ago. It starts using formatting you hate. It spits out content th...

18 Nov 20251h 15min

Do I Have the Right Background to Be a Fractional CMO?

Do I Have the Right Background to Be a Fractional CMO?

If you’ve ever wondered if you’ve got the right experience to be a Fractional CMO, this episode’s for you.I’m breaking down why there’s no “perfect” background for this kind of work — and why that’s a...

12 Nov 202525min

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