It takes a village (to close a deal)
Closing a deal isn’t about one superstar channel swooping in to save the day - it really does take a village. In this episode of CMO Therapy, I sit down with the brilliant Vanessa Schotes, CMO at Enfu...
30 Sep 202534min
Ctrl+Alt+Declutter
Ever looked at your marketing tech stack and thought, “How the hell did it get this bad?” You’re not alone. In this episode of CMO Therapy, I sit down with the brilliant (and brutally honest) Oren Gre...
16 Sep 202544min
Fractional attraction
The world of marketing has shifted and one of the biggest changes we’ve seen is the rise of the fractional CMO. In this episode of CMO Therapy, I sit down with the brilliant Lucy Woolfenden to dig int...
2 Sep 202543min
Growing pains and marketing gains
What does growth actually look like across different company stages? And why do so many CMOs and CEOs get it wrong?In this episode of CMO Therapy, I sit down with the absolutely awesome Irina Chuchkin...
29 Juli 202541min
Partner marketing beyond the press release
Partner marketing: powerful strategy or PR vanity project?In this episode of CMO Therapy, I'm joined by the fabulous fintech marketing leader Yuliya Muir to dive into the real work that should happen ...
15 Juli 202541min
The glass ceiling conundrum: break it or bounce off
Ready for a dose of real talk about squiggly careers and breaking through glass ceilings in marketing? In this episode of CMO Therapy, I sit down with the fabulous Betsy Samuel to unpack the twists, t...
1 Juli 202540min
Brand builds, revenue sells - who gets the trophy?
In this episode, we’re diving into one of the hottest debates in marketing: does brand or revenue get the trophy? I’m joined by Keith Povey, who’s spent over two years as Director of Revenue Marketing...
17 Juni 202539min
Intrapreneurial instincts in big marketing teams
What’s it really like working in a big marketing team at a large company? In this episode of CMO Therapy, Lucy sits down with the brilliant Nicola Harley, Head of Global Content at Morningstar, to unp...
3 Juni 202536min
