Culture & Code
Culture & Code is an exploration of where technology meets culture, and how they shape our future. Every week, Tara Tan, general partner of Strange Ventures, and Rei Inamoto, a creative entrepreneur and founding partner of I&CO, decode the patterns in tech, business, and culture—before they go mainstream.

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Interface vs. Mind

Interface vs. Mind

Rei and Tara explore how digital interfaces are fundamentally rewiring our brains, from teenagers who can't organize files to MIT research showing AI's impact on cognitive activity. Through parenting ...

16 Sep 202526min

Intelligence As The Next OS

Intelligence As The Next OS

In this thought-provoking episode, Rei and Tara explore how artificial intelligence is fundamentally reshaping the operating system landscape. Sparked by Google's recent Pixel updates featuring Magic ...

9 Sep 202535min

What We Can Learn about Relatability from Kpop Demon Hunters and Labubu

What We Can Learn about Relatability from Kpop Demon Hunters and Labubu

In this episode of Culture and Code, Rei and Tara discuss the recent popularity of fictional characters like K-Pop Demon Hunters and Labubu and what we can learn about relatability and escapism.They e...

2 Sep 202525min

Why Quality Might Win Over Hype in Tech

Why Quality Might Win Over Hype in Tech

In the inaugural episode of Culture & Code, hosts Rei Inamoto and Tara Tan dive deep into a fascinating contrast in the tech world: the billion-dollar data labeling company you've never heard of versu...

26 Aug 202529min

It's a wrap!

It's a wrap!

In the final episode of Season 1 of Hitmakers, Rei and Ana look back at the core themes that their discussions revolved around: how great products build great brands, why creativity is a mindset not a...

3 Apr 202537min

The State Of Play

The State Of Play

Demi Moore has a house for her doll collection. David Beckham relaxes by assembling Lego kits. Board games are the preferred Saturday night pastime. Selling toys to adults is a big business, and in th...

20 Mars 202545min

How to Brand Technology

How to Brand Technology

Some of the biggest global brands are tech companies (Apple, Google, Samsung, Nvidia), and in this episode, Rei and Ana explore the branding strategy behind technology. From myth-making to a seamless ...

6 Mars 202542min

The Society of Spectacle

The Society of Spectacle

The culture of hype (streetwear, cronuts, Gone Girl, Hamilton...) got replaced by the society of spectacle (fashion shows, Olympics, SuperBowl, Barbieheimer). Everything is a spectacle if you lead wit...

20 Feb 202533min

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