The Unexpected Solution to the Acquisition Problem
How customer-centric are you? In this episode, Richard and Taylor propose an interesting solution to the acquisition problem, and it has almost nothing to do with the quality of your Facebook ads. “If...
26 Okt 202226min
Facebook’s Move into AI with New Advantage+
Choice is sometimes an illusion. In this episode, Richard and Taylor talk about Facebook’s move toward the Advantage+ model, which shifts away from human decision making and toward artificial intellig...
19 Okt 202224min
Predict Customer Value in Real Time with AI
What if you could see future results in the now? In this episode, Richard and Taylor talk about Common Thread’s unique relationship with Retina.ai, an AI platform that allows you to predict the future...
12 Okt 202227min
The Impact of Consumer Confidence on DTC
The latest Consumer Confidence Index paints a bleak picture of the economy at large. How does that affect DTC, ROAS, and forecasting for Q4? “It’s going to take more marketing resources to sell produc...
6 Okt 202223min
Andrew's Quitting The Pod
In Andrew’s farewell episode, he passes the torch over to CTC’s Taylor Holiday and Richard Gaffin. Andrew reflects on his time hosting the podcast, and what’s next for the show. “Moving forward, what ...
29 Sep 202235min
How to Manage People to Grow Your Brand
Using your resources as effectively as possible is essential for growing your business at any pace. In this episode, Andrew talks about two ways to manage people well. “It’s not easy to be a great man...
21 Sep 202210min
The Antidote to Shiny Object Syndrome
Brands that are trying to grow really fast often try the next most tempting “shiny object” to get there. In this episode, Andrew talks about the importance of taking time to align your behaviors to yo...
15 Sep 202217min
Financing to Scale with Obvi CEO Ron Shah
The right tools don’t change the fundamentals of running your business — they allow you to think about your business in a new way. In this episode, Andrew talks with Obvi Founder & CEO Ron Shah about ...
8 Sep 202229min
