Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Avsnitt(437)

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Our Business Funnel Is Broken

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This week, we're talking about the biggest problem we have to solve right now in our business and the steps we're taking to fix the top of the funnel. We've had this problem before, and this time ar...

10 Dec 202022min

5 Lessons From Black Friday, Cyber Monday

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We won't delay, Black Friday & Cyber Monday went below average for the six brands we operate this year... Here's why, plus five takeaways we learned.

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This Has To Work (Again)

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As we head into Black Friday again, the same sentiment holds true: "this strategy has to work". Andrew Faris gets transparent on the impact of what a win and (more importantly) what a loss would mea...

24 Nov 202011min

Pre-Black Friday Anxiety Check

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We're gearing up for Black Friday, Cyber Monday and it's natural for the business anxieties to sink in. To face the uncertainties, root yourselves in the certainty that comes with building a data-back...

19 Nov 202021min

Taylor & Andrew Build An Organic Marketing Flywheel

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We're back with the monthly installment of "One Topic with Taylor". This week on the show, we're going to do a thought-exercise about how to extend brand success beyond Facebook advertising & build ...

12 Nov 202042min

5 Holiday Tactics It's Not Too Late To Try (S2: E17)

5 Holiday Tactics It's Not Too Late To Try (S2: E17)

You don’t have time to read this episode description, because Black Friday is right around the corner! So, we'll be quick – today's episode will teach you five holiday marketing tactics it’s not too...

5 Nov 202016min

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