Metrics for Employer Brand Success, with Doug Kelsall of Experian
Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts. Doug Kelsall is th...
21 Dec 202327min
Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific
Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and...
22 Nov 202330min
Managing Three Parallel Employer Brands, with Alex Horner of Activision Blizzard
Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract t...
19 Okt 202323min
How Google Reaches Top Tech Talent in APAC, with Glynnis Quek of Google
The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the...
21 Sep 202326min
When Your Organization Is Famous for Your Employer Brand, with Sergio Ezama of Netflix
Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture? Sergio Ezama is the Chief Huma...
23 Aug 202322min
How Employer Brand Index Data Can Help with EVP Development, with Marie Codet of Mars
Mars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refresh their EVP? We find out how they used Employer Brand Inde...
20 Juli 202330min
Powering Up Employer Brand by Upskilling the Recruitment Team, with Carolina Guillen of HelloFresh
At HelloFresh, the Employer Branding team takes an Agile approach with cross-functional training focused on upskilling recruiters into marketing. We talk about how this leads to more creativity, more ...
28 Juni 202329min
Using Targeted Marketing to Attract Passive Candidates, with Kelly Cruse of Atlas World Group
With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the m...
3 Maj 202320min
