How Hays Became the #1 Staffing Firm on LinkedIn, with Catherine Gutsell
Haysan svejsan. Being engaging on social is hard when you're in the recruitment business. Jobseekers are only really interested in hearing from you when you have the right role for them. So how can y...
28 Nov 201642min
Why Millennials Don’t Exist, with Brenda Wong of Debut
Millennials. Some of us market to them. Some of us recruit them. One of us says they don't exist. That one person is Brenda Wong of Debut. She recently spoke at #smlondon LIVE! about reaching the to...
23 Nov 201624min
How to Create Content that Gets Shares AND Backlinks, with Steve Rayson of BuzzSumo
Yo yo yo SEO. We're all getting carried away with social media and share numbers when in actual fact we should be looking at backlinks to our content as the ultimate decider of success. I've spoken ...
15 Nov 201627min
Pre-Suasion: A Marketer's Way to Influence & Persuade, with Dr. Robert Cialdini
Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. I’ve had a chat with the Grand master of influence and persuasion - Dr. Robert Cialdini ...
8 Nov 201641min
A Guide to Social Selling on LinkedIn, with Brynne Tillman of PeopleLinx
Selling. The next frontier to get the all-mighty social prefix. I’ve had a chat with Brynne Tillman of PeopleLinx to see if she can sell Social Selling to you. Let's patch in the city of Rocky Balboa,...
31 Okt 201627min
How Arsenal F.C. Manages 50+ Million Social Followers, with Chris Harris
Arsenal Football Club is an English professional football (soccer) club based in North London, that plays in the Premier League, the top flight of English football. And with over 50 million follower...
17 Okt 201613min
The Gradual Decline of Twitter, with James Tozer of The Economist
Twitter, the social network that offers real time updates and requires brevity, is no longer growing. How did this happen and what should Twitter do to get back on even keel? I’ve spoken to James Toze...
10 Okt 201633min
How Enterprise Holdings Drives Employer Branding, with Ashley Hever
When you rent a car, do you think about the brand that provides it to you? Or do you just go for which ever desk has a decent car within your price range? Imagine if you're considering working for a r...
3 Okt 201634min
