Attracting Talent to an Adventurous Workplace, with Thea Neal of Royal Caribbean Group
“Adventure” isn’t just something this cruise line offers its customers. It’s also been the key to the brand’s exceptional success at engaging new and diverse talent. Thea Neal is Talent Marketing Man...
30 Dec 202021min
Building Employer Brand and an Inclusive Tech Workplace, with Chrissy Thornhill of Salesforce
A leading member of Salesforce’s employer brand team shares how this award-winning workplace is embracing inclusivity, talent challenges, and the disruptions of 2020. Chrissy Thornhill is Global Seni...
16 Dec 202022min
Growing and Recruiting in a New Talent Market, with Chris Fitzner of Appian
Entering a new talent market meant new challenges for this tech company’s recruitment marketing team and new opportunities to express its employer brand. Chris Fitzner is Recruitment Marketing Strate...
2 Dec 202022min
Building and Measuring Brand Awareness Through Employer Brand, with Ashley Cheretes of Cigna
As this health insurance company has learned, growing brand awareness (and battling industry stigma) when you're not a top-of-mind employer requires exceptional employer brand strategy and measurement...
18 Nov 202024min
Letting Employees (& Pets) Speak for Themselves in Your Employer Branding — Dani Kaufman, PetSmart
This company in the pets space nurtures its employer brand through employee-generated content and job perks candidates won't find anywhere else—like puppies in the workplace! Dani Kaufman is Manager ...
4 Nov 202016min
Weathering Challenges as an Employer Brand Leader, with Lena Lotsey of Experian
Like most of us in 2020, this credit rating company has experienced its share of challenges: subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer br...
21 Okt 202037min
Design Thinking and Employer Brand Sponsorship, with Thomas Reneau of Ritchie Bros
When revving up an employer brand, a little bit of design thinking and a lot of support from internal stakeholders can have a major impact. Thomas Reneau is Employer Brand Specialist at Ritchie Bros....
7 Okt 202019min
How to Create a Brand Advocacy Program, with Briana Daugherty of Cox Enterprises
Building out an irresistible brand advocacy program starts with the right stories, training, tools, metrics, and incentives for engagement. Briana Daugherty is Employment Brand Specialist at Cox Ente...
23 Sep 202029min
