#33 - From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller
Kristina Finseth joins us on the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller. After a year long 'experiment' in a s...
7 Dec 202038min
#32 - The importance of search in the B2B customer experience with John Watton, CMO at Yext
John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part o...
30 Nov 202035min
#31 - Product-market fit is a broken concept with Rand Fishkin
Rand Fishkin is the Founder of Sparktoro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author of Lost and Founder. Rand has obs...
16 Nov 202045min
#30 - The importance of trust in B2B marketing with Nick Harley, VP of Growth at Raygun
Nick Harley is VP of Growth at Raygun, an application performance monitoring solution enabling development teams to build high performance software. FINITE founder Alex sits down with Nick to talk ab...
2 Nov 202032min
#29 - Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye. Emmy leads marketing for SteelEye...
19 Okt 202034min
#28 - The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine
Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world's leading WordPress Digital Experience Platform. FINITE founder Alex recorded this episode with Mary Ellen to explore how modern da...
5 Okt 202035min
#27 - The B2B Marketing Objectivity Trap with Rory Sutherland
Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn's think tank The B2B Institute...
20 Sep 202048min
#26 - 'B2C-ification' of B2B marketing with Nicolas Derico, Director of Marketing at Wayflyer
Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the 'B2C-ification', sometimes talked about as the humanisati...
7 Sep 202036min
