Founder's Journal

Founder's Journal

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.

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How I find business ideas

How I find business ideas

Alex shares his 6 strategies for identifying business ideas.  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:34) Business ideas are everything (5:21) How I fi...

7 Apr 202515min

I launched an AI agent

I launched an AI agent

Alex breaks down his new business, Distro, the first AI content strategist.  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:34) Be a student of AI (5:48) Post...

2 Apr 202517min

My biz's 6 defining moments

My biz's 6 defining moments

Alex does a 2-year lookback on his 7-figure B2B content agency, storyarb.  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:00) 2-year storyarb review  (3:36) F...

31 Mars 202517min

Conferences are (mostly) a waste

Conferences are (mostly) a waste

Alex does a SXSW 2025 recap.  Here’s what to expect: Why conferences are a waste Two exceptions to the rule 7 stops & lessons  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to...

26 Mars 202517min

Being lazy is good

Being lazy is good

Episode 142: Alex talks about his do sh*t meter & give a sh*t meter, how to calibrate them properly, and why they’re essential for being a successful founder.  — Show Notes: (0:00) A note from our spo...

24 Mars 202513min

$12 billion startup caught spying

$12 billion startup caught spying

Episode 142: Alex breaks down the drama between Deel & Ripping, the VC-backed HR software giants.  Here’s what to expect: Why Rippling is suing Deel for corporate espionage The timeline of events ...

19 Mars 202516min

Becoming a multipreneur

Becoming a multipreneur

Episode 141: Alex breaks down his 2-year journey as a multipreneurHere’s what to expect: What is multipreneurship? Why did Alex pick this path 2 years into storyarb 6 lessons from multipreneurship...

17 Mars 202517min

7 tactics for non-cringy sales

7 tactics for non-cringy sales

Episode 141: Alex shares why sales is king of the hill in entrepreneurship & how you can be great at it.Here’s what to expect: Why sales is misbranded Why sales is a founder’s most important skill ...

12 Mars 202521min

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